Montreal Fashion Week to showcase 21 fashion films

17 Jan '13

4 min read

A range of special activities has also been added to the Fall/Winter 2013 program, including a conference by Carly Stojsic of the WGSN agency, a fashion luncheon at the CIMM, the OldWIG pop-up shop, and an artistic fashion installation by Samuel Mercure that will feature live performances.

P&G Beauty & Grooming: Proud Partner for a 16th Season

P&G Beauty & Grooming is a dedicated supporter of Montreal Fashion Week and the Canadian fashion industry as a whole. MFW is proud to have such strong and continued support from P&G, which is crucial to the continued development of our designers, both at the national and international levels.

"It is truly a privilege for P&G Beauty & Grooming to support an event with such an unparalleled roster of designers, and strong reputation, both on the Canadian and international scale," said Adema Sangale, Associate Director - Communications for Procter & Gamble Canada. "This week, a talented team of beauty experts will be using our brands, such as Pantene Pro-V, Gillette, Sebastian, Wella Professionals, Olay, and COVERGIRL, and to see our products contribute to the embodiment of Fall/Winter 2013-14 trends is truly unique and fulfilling opportunity, to say the least."

Our partners

Montreal Fashion Week is produced by Groupe Sensation Mode with the valuable support of its major partner, P&G Beauty & Grooming, as well as Target and Rowenta. International collaborators also support to the event: MELIJOE.COM, the number one online boutique for luxury children's clothing in France, and Russia Fashion Week.

Also providing continued support are the ministère des Finances et de l'Économie du Québec, the ministère des Affaires municipales, des Régions et de l'Occupation du territoire du Québec (MAMROT), the Montreal Fashion Bureau, Tourisme Montréal and the City of Montreal.

About Groupe Sensation Mode (GSM)

Following a decade marked by a myriad of activities, Groupe Sensation Mode continues to produce and present major fashion events in Canada and around the world. Known for its prestigious annual events such as Montreal Fashion Week and the Fashion and Design Festival, GSM has also created unique concepts such as the Fashion Theatre (on stages in Berlin, Tokyo, New York and London) and the Fashion & Opera Runway Show in Los Angeles.

Montreal Fashion Week

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