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Cerruti tries to reclaim glory in European markets
Jan '13
In a bid to reclaim its faded glory in the European markets, the French fashion house Cerruti, with its new artistic director Aldo Maria Camillo, presented a very classy collection of timeless pieces on the third day of the recently concluded Paris Menswear Fashion Week.
Inspired by the relaxed tailoring styles of 1970s, the label’s current line was an attempt to attain complete harmony of the three basics of apparel making- fabrics, colours and silhouettes.  
The formal meets sportswear range included tailored jackets, high-collared shirts, cashmere polo necks, hooded and duffel coats, as well as elongated slender peacoats in camel, midnight blue, burgundy, slate green and charcoal hues.
Founded in 1967, Cerruti designs, manufactures, distributes and retails luxury ready-to-wear, jeans, sportswear and other accessories. The fading fashion house, which is now trying to re-establish itself in the European markets, has been recently taken over by the Hong Kong-based trading, logistics, distribution and retailing company Fung Group.

Fibre2fashion News Desk - India

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