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Dubai to host Vogue Fashion Experience

07 Feb '13
1 min read

In a bid to tap some raw Emirati talent, Franca Sozzani, the Editor-in-Chief of Vogue Italia has collaborated with The Dubai Mall to launch a unique platform for local fashion designers to showcase their creativity. 
 
Titled as ‘Vogue Fashion Experience’, the platform is expected to open new distribution channels and exporting avenues for the young and talented designers of the region.
 
Scheduled to take place in October 2013, the event also aims to revamp the Middle Eastern fashion retail industry.
 
Selected high-street and haute couture fashion brands from The Dubai Mall's Fashion Avenue will create and launch a special line of merchandise exclusively for the event. Part of the revenue from the sales of these custom-made fashion wear will go to Dubai Cares, a philanthropic organisation working to improve children's access to quality primary education in developing countries.
 
At a mentoring session, Sozzani has already evaluated the works of nearly 12 Emirati designers and offered insights on the newest trends in the fashion industry.
 

Fibre2fashion News Desk - India

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