Home / Knowledge / News / Fashion / BFC to digitize fashion shows on Social Media
BFC to digitize fashion shows on Social Media
14
Feb '13
This London Fashion Week, starting 15th February 2013, the British Fashion Council (BFC) continues to unite fashion and digital innovation, encouraging engagement with the global fashion showcase through social media, live streaming and pioneering new technologies.

For the first time this season, the BFC have partnered with YouTube and will be live streaming 21 of the on-schedule catwalk shows through the LFW channel, youtube.com/LFWTV. The world’s largest video platform will be home to a customized London Fashion Week profile, broadcasting daily catwalk shows to a global audience.

In total 34 shows - over 60% of the catwalk schedule – will be live streamed, including 21 from the Courtyard Show Space at Somerset House, 8 courtesy of Topshop from their venue at the Tate Modern, as well as shows outside the main catwalk venue including Burberry, Mulberry, Moschino, Henry Holland and Holly Fulton.

The BFC continue to work closely with Twitter to promote conversation around London Fashion Week using the hashtag #LFW and by mentioning the official account @LondonFashionWk.

This season sees the introduction of the dedicated Twitter Events Page. The events page provides fashion followers from around the world with a one-stop destination to see the best live London Fashion Week content on Twitter. The events page will aggregate tweets from all areas of the industry, including designers, retailers, press and celebrities, as well as including show highlights and exclusive behind the scenes insights to recreate an industry insider’s experience at London Fashion Week.

The highly successful Twitter Q&A sessions return for AW13. Using the hashtag #AskLFW, followers can pose question in real-time to guests on Twitter. Guests for this season include Manolo Blahnik CBE, winner of the Outstanding Achievement Award and creator of the exclusive imagery for the London Fashion Week campaign; designer Henry Holland, and one of the fashion industry’s foremost bloggers, Bip Ling. The Q&A sessions will be brought to a close on Tuesday 19th by renowned journalist and Editor of British Vogue, Alexandra Shulman.

The London Fashion Week Timeline will take to Twitter, keeping track of the shows throughout the week with live updates of start times, united by the hashtag #LFWtimeline.

The BFC will be using Vine this season as a brand new way to interact with audiences, capturing exciting moments as the action unfolds in the format of six second videos. From backstage beauty clips to the final looks on the runway, members of the BFC team will be publishing show highlights as never seen before using the new Vine app. The Instagram Insiders return for AW13 offering a behind the scenes take on the showcase through the official Instagram account.

The team of Instagram Insiders will be uploading backstage shots, exclusives from the events and insights of their own experiences throughout the five days. The BFC will continue to use the official Pinterest account to upload daily content from the catwalk, as well as street style and event imagery and video footage on dedicated pin boards. The public can get in involved through #LFW live , a real-time feed aggregating images that use the hashtag #LFW from Instagram and Twitter.


Must ReadView All

Pakistani textile associations want uniform energy pricing

Textiles | On 21st Feb 2018

Pakistani textile associations want uniform energy pricing

Pakistan’s textile industry association representatives have...

Japan’s JICA promoting energy-saving devices in Bangladesh

Apparel/Garments | On 21st Feb 2018

Japan’s JICA promoting energy-saving devices in Bangladesh

The Japan International Cooperation Agency (JICA) is promoting use of ...

Over 100% subsidy target in 2016-17 for PMEGP by KVIC

Textiles | On 21st Feb 2018

Over 100% subsidy target in 2016-17 for PMEGP by KVIC

India’s Khadi and Village Industries Commission (KVIC) has achieved...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search