Gucci to launch mobile shopping in Asia Pacific

The new mobile gucci.com was designed to deliver the same high-end brand experience that customers know and love from shopping in Gucci stores to smartphones that have become an essential part of their everyday lives, and an increasingly essential part of how they shop.

“Gucci has always prided itself on providing customers with unparalleled shopping experiences, whether in our stores or online. Based on the rapid growth we have seen in mobile purchases it was important for us to create the kind of luxury experience in mobile that we are known for in the industry and that our customers expect from us,” said Gucci President and CEO Patrizio di Marco.

Since the initial U.S. launch in December, conversion rates have increased by over 70% and revenue grew almost four times year over year. The mobile site already accounts for 27% of the total traffic and 13% of total revenue.

Gucci.com operates its e-commerce site in 27 countries but this is the brand’s first website specifically optimized for mobile. Customers in the U.S. and Europe who visit Gucci.com on a mobile device will automatically see the new mobile site.  

Gucci’s digital teams in Florence and New York collaborated with Brooklyn-based website development agency Huge to create the new mobile site, which is optimized for iOS and Android mobile browsers, the most commonly used devices by Gucci customers. 

Gucci