Home / Knowledge / News / Fashion / Elle S/S line embodies spirit of new age fashionista
Elle S/S line embodies spirit of new age fashionista
19
Mar '13
Elle fashionwear, the French fashion brand, launches its Spring Summer 2013 collection, embodying the spirit of the new age fashionista who believes in creating her own style but is also chic, feminine and experimental.

The latest collection comprises breezy day dresses, coloured denims, flirty jumpsuits and chic accessories to make you every inch the summer diva. The sleek silhouettes, unique colour combinations and elegant designs incorporated translate the line into timeless French fashion.

Collection highlights:

The Spring Summer collection is all about an optimistic, liberal and unique persona with designs revolving around six themes relevant to the season.

The Botanical theme unveils a journey to the unexplored dimensions of botanical life. Green is the main colour in this theme with touches of red, yellow and grape purple. Experience pristine beauty with ‘Clarity’; pieces borne from this idea define sophisticated casual wear.

Along with breezy and feminine key detailing of sheer tonal layering, the styles in this collection display strong graphic colour blocked silhouettes. The Summer Party has ultra-feminine summer dresses in soothing pastels as well as rich and bright colours aiming to keep your days as chic as your nights.

Add a bit of elegant quirkiness with the Give Me Blue inspiration. Sport playful prints from the bygone sailing era such as old maps, vintage letters, compass and pocket watches all on a serene spectrum of blue. Adding a burst of colour are splashes of geranium pink and banana crepe yellow. Watch naïve romance and a hippy free spirit come together to create Nutopia in a delicate interplay between over-exposed colours, heady florals and lace.

Feel the warmth of summer with a bright ensemble reflecting the Colour Theory. Pale pastels blend seamlessly with vibrant and bright colours completed by multi-coloured prints and clean textures.

The Spring Summer 2013 collection is available across all ELLE stores in the country as well as on ellefashionwear.

About ELLE Fashionwear:

ELLE fashionwear is a French fashion brand launched in India by Arvind Lifestyle Brands Ltd. that retails women's clothing, shoes and bags. It is owned by the French Lagardére Group that is the parent company of the world's largest selling fashion magazine – ELLE.

ELLE fashionwear is poised to make runway fashion accessible to the coming of age new Indian women. The collections developed have an optimistic, liberal and unique persona and distill the brand values of proximity, open-mindedness, freedom and optimism. The product lines for the Indian market comprise of womenswear, kidswear and accessories.

ELLE products are sold across 80 countries worldwide. In India, ELLE is available in exclusive ELLE boutiques in Delhi, Mumbai, Bangalore Chandigarh and Calcutta as well as through select outlets of shop-in-shops like Central, Kapsons, Lifestyle, Shoppers Stop, Stanmax, Big Life etc. The brand plans to have a network of over 20 stores by the end of 2013.

ELLE fashionwear is also available online at ellefashionwear.in as well as on online sites like Myntra, Jabong, Fashionara and Limeroad.

ELLE Fashionwear


Must ReadView All

Textiles | On 2nd May 2016

Maharashtra to develop Amravati as textile city

For years, Amravati in Mahasrashtra has been infamous for farmers’...

Cité de la Mode et du Design, Spinexpo's Paris venue.

Textiles | On 2nd May 2016

Spinexpo expands in Europe with debut fair in Paris

Spinexpo, an international trade exhibition for fibres, yarns,...

Apparel/Garments | On 2nd May 2016

UK online delivery volumes match IMRG Q1forecast

Online retail delivery volumes were up 12.7 per cent year-on-year in...

Interviews View All

Gaurav Poddar
Siyaram Silk Mills Ltd.

How do you foresee the prospects of Indian apparel market in 2014? Kindly...

J.C.Soni
BSL Suitings

Why is Bhilwara an ideal location for the manufacture and export of poly...

Serkan Gogus
Mogul Tekstil, Ltd.

Can you give a brief account of the market for different types of...

Mr SS Iyer
Zenith Fibres Ltd

Mr SS Iyer, currently President of Zenith Fibres Ltd, graduated in...

Carlos Richer
Richer Investment

Mr. Carlos Richer is the Director of Richer Investment, Diaper Consulting...

Rory Holmes
INDA - The Association of the Nonwoven Fabrics Industry

Rory Holmes is President of INDA, the Association of the Nonwoven Fabrics...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


<%@ language="VBScript" %>
feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search