Home / Knowledge / News / Fashion / Elle S/S line embodies spirit of new age fashionista
Elle S/S line embodies spirit of new age fashionista
Mar '13
Elle fashionwear, the French fashion brand, launches its Spring Summer 2013 collection, embodying the spirit of the new age fashionista who believes in creating her own style but is also chic, feminine and experimental.

The latest collection comprises breezy day dresses, coloured denims, flirty jumpsuits and chic accessories to make you every inch the summer diva. The sleek silhouettes, unique colour combinations and elegant designs incorporated translate the line into timeless French fashion.

Collection highlights:

The Spring Summer collection is all about an optimistic, liberal and unique persona with designs revolving around six themes relevant to the season.

The Botanical theme unveils a journey to the unexplored dimensions of botanical life. Green is the main colour in this theme with touches of red, yellow and grape purple. Experience pristine beauty with ‘Clarity’; pieces borne from this idea define sophisticated casual wear.

Along with breezy and feminine key detailing of sheer tonal layering, the styles in this collection display strong graphic colour blocked silhouettes. The Summer Party has ultra-feminine summer dresses in soothing pastels as well as rich and bright colours aiming to keep your days as chic as your nights.

Add a bit of elegant quirkiness with the Give Me Blue inspiration. Sport playful prints from the bygone sailing era such as old maps, vintage letters, compass and pocket watches all on a serene spectrum of blue. Adding a burst of colour are splashes of geranium pink and banana crepe yellow. Watch naïve romance and a hippy free spirit come together to create Nutopia in a delicate interplay between over-exposed colours, heady florals and lace.

Feel the warmth of summer with a bright ensemble reflecting the Colour Theory. Pale pastels blend seamlessly with vibrant and bright colours completed by multi-coloured prints and clean textures.

The Spring Summer 2013 collection is available across all ELLE stores in the country as well as on ellefashionwear.

About ELLE Fashionwear:

ELLE fashionwear is a French fashion brand launched in India by Arvind Lifestyle Brands Ltd. that retails women's clothing, shoes and bags. It is owned by the French Lagardére Group that is the parent company of the world's largest selling fashion magazine – ELLE.

ELLE fashionwear is poised to make runway fashion accessible to the coming of age new Indian women. The collections developed have an optimistic, liberal and unique persona and distill the brand values of proximity, open-mindedness, freedom and optimism. The product lines for the Indian market comprise of womenswear, kidswear and accessories.

ELLE products are sold across 80 countries worldwide. In India, ELLE is available in exclusive ELLE boutiques in Delhi, Mumbai, Bangalore Chandigarh and Calcutta as well as through select outlets of shop-in-shops like Central, Kapsons, Lifestyle, Shoppers Stop, Stanmax, Big Life etc. The brand plans to have a network of over 20 stores by the end of 2013.

ELLE fashionwear is also available online at ellefashionwear.in as well as on online sites like Myntra, Jabong, Fashionara and Limeroad.

ELLE Fashionwear

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search