Taiwanese fashion designers feature at Tokyo trade event

22 Mar '13

2 min read

In their effort to win enhanced global recognition, a group of 10 fashion designers from Taiwan is participating in a trade show titled – the roomsLink Tokyo Trade Show, which is going on in Tokyo, Japan, the Taiwan Textile Federation (TTF), which has organized the delegation’s visit to the show, said.

Envol Avec Ning, fu yue, Mischief, Austim.W, TRAD Philosophy, Just in Case, Vivacita, etre, chiehms and wisdom are the 10 Taiwanese labels that are presenting their collections at the trade show, the federation added.

The delegation members have set up a special joint pavilion named Taipei IN Style in Tokyo to showcase their autumn and winter collections for 2013-14. The collections mainly feature bold colour designs.

The labels showcased their designs through a ramp walk fashion show to further persuade the prospective overseas buyers.

As the show assures the quality of products exhibited by the participants, the 10 Taiwanese brands were required to pass the quality test before obtaining the permission to participate in the fair, TTF said.

The TTF said, over 9,000 prospective buyers are likely to visit the trade event featuring 140 global brands. The presence of global media would provide enhanced recognition to the 10 brands, it added.

This is the second consecutive year that the Taiwanese fashion brands are participating in the Tokyo fashion trade show.

Last year’s participation gave the Taiwanese brand an opportunity to get in direct touch with several prospective buyers, present their work and developing links with global fashion conglomerates, TTF said.

Fibre2fashion News Desk - India

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