Philippines-based designers and companies are set to showcase their products made from indigenous fibres—pina, abaca and banana—during a trade show ‘Fibre Filippine Goes to Rome’ to be held in the Italian capital of Rome, in October 2013.
The trade show, to be organized by the European Network of Filipino Diaspora (ENFiD), will highlight the creativity and talent of the Filipinos in making use of the local fibres within the mainstream Italian wear, including haute couture fashion, ready-to-wear apparel and other items.
The event is an attempt to bring together the fashion cultures of both the countries using natural fibres and cater to the growing trend of ‘eco-friendly fashion’, said Maria Luarca Reyes, the executive director of ENFiD, according to a Malaya Business News report.
Ms. Reyes said the trade show will help to promote the Filipino products not only as exotic handicrafts but also as everyday wear.
The event will look for investors from the Italian fashion and apparel community, especially for investing in technology for mass production of the Filipino products and to help them enter more markets, Ms. Reyes added.
In addition to showcase of apparels made from piña, abaca and banana based on Filipinos culture, a lecture and demonstration will be held during the event to highlight the versatile use of Piña fibre and Piña weaving.
According to the Fiber Industry Development Authority (FIDA) of Philippines, around 90 percent of the abaca traded in world markets is produced in Philippines. Out of the Philippines’ total produce, 70 percent of abaca is exported and only 30 percent is utilized locally.