Home / Knowledge / News / Fashion / Wool takes on hot weather challenge at Pitti Immagine
Wool takes on hot weather challenge at Pitti Immagine
26
Jun '13
Wool has definitively joined the natural fibres most favoured for spring summer 2014, if the evidence of Pitti Immagine Uomo held in Florence in June 18-21 is anything to go by. Cool Wool as a concept has appeal for a new generation looking for high-quality fashion with a bit of an edge, or a touch of pedigree.

The latest Pitti Uomo provided a variety of solutions to the problem of staying cool and comfortable, chief of which was the light summer jacket, often unlined, including pure Merino versions as well as blends with other natural fibres.

If there was ever a time for Cool Wool to be put through its paces as an elegant solution to the problem of keeping calm and  collected in a hot climate, it was this where temperatures soared to a humid 36 degrees.

Trends were clear and stylish. Bright blocked colour for trousers and jackets was a feature of collections, together with dense prints for shirts. There were few examples of conventional suits, rather cleverly matched two pieces.

However, tailored shorts were a particularly strong look, with cuffs, front pleats and belts, made in top-quality fabric, to be worn with formal shirts, ties and jackets.  The look was new and slightly eccentric, taken up widely by the young fashionistas.

Colour was artfully used, shoes in particular picking up bright blue, green or orange from the checks and weaves in light tightly-fitted jackets.  Lightweight jackets were often minimally constructed, and unlined. They were a focal point, with gingham checks or solid colours, green, blue, peach and navy.

The new silhouette is skinny and tightly sculpted, in two or three single breasted button styles such as Luciano Barbera’s unlined worsted jackets, worn with lean pants. Cantarelli’s knitted versions or Richard James’ bright but elegant lightweights were good examples. The highlighted Kolor show,  by  this season’s  Pitti Uomo featured designer Junichi Abe, included skinny jacket shapes offset by billowing light coats, and details such as ruching and tucking, which gathered praise from the fashionable audience.

The Wool Lab goes from strength to strength, enabling buyers to source wool fabric specifics by means of targeted and high-quality information.  Many were returning customers from major designer names and prestigious fashion retailers from the USA, Europe and Japan, with growing interest by designers in developing markets.

Wool’s credentials for summer were further reinforced by the new project of Lanificio Fratelli Cerruti and Italdesign Giugiaro in collaboration with The Woolmark Company. Luxury car jackets designed for Natural Born Elegance by Julian Cerruti were flanked by a luxury prototype Parcour car with Merino wool upholstery.

It echoed the theme of ‘Vroom Vroom’ established by Pitti Immagine interpreted in many collections. Techno-type zip jackets, light biker tops with trendy asymmetric details in lightweight Merino wool, showed yet another facet of the wide range of applications of wool for the new season

Woolmark


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

From left: Tania Polonnowita Wettimuny, MD, Hellmann Sri Lanka; Bart de Vries, Global COO Air & Sea Hellmann; Deshamanya Mahesh Amalean, Chairman, MAS Holdings; & Shirendra Lawrence, COO, MAS Holdings

Textiles | On 20th Feb 2018

Hellmann and MAS form joint venture HMSC

Hellmann Worldwide Logistics and MAS Holdings have formed Hellmann...

Interviews View All

Top executives
Textile industry, India

The event should be organised every year

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search