Home / Knowledge / News / Fashion / Supermodel Helena Christensen is new face of Ultimo lingerie
Supermodel Helena Christensen is new face of Ultimo lingerie
04
Apr '06
Lingerie designer Ultimo signed Helena Christensen as new face and body of the company. Following months of speculation, World famous International supermodel Helena Christensen has been revealed as the new face and body of Ultimo.

Helena said 'I am delighted to be the new face & body of Ultimo and I am really looking forward to the campaign.”

Ultimo lingerie is great and I am not surprised it is the leading lingerie brand in the UK.' 'I have great respect for Michelle Mone, a married mother of three kids, who is very inspirational, as she had the courage to visualize her revolutionary idea.'

Michelle Mone said: 'Following on from such great brand ambassadors as Penny Lancaster and Rachel Hunter, we feel that Helena is the perfect choice for Ultimo and I am sure you will agree with me that the images are simply stunning. When I see Helena grace publications like Vogue I always comment on how amazing she looks - now I can't believe we have Helena representing Ultimo.'

Ultimo Spring Summer 05 website will launch on Wednesday 5th April - Don't miss out!

Nightwear & swimwear creator Ultimo's idea stemmed from the realisation that there was a gap in the market for a comfortable cleavage enhancing bra. Following three years of development, the Ultimo bra with its patented technology was launched in August 1999.

Ultimo

Must ReadView All

Textiles | On 25th Aug 2016

GST rate of 18% should be ideal: CII President

Goods and Services Tax (GST) rate of 18 per cent would be ideal, and...

Courtesy: Sybly Industries

Textiles | On 25th Aug 2016

Sybly starts manufacturing recycled polyester yarn

Polyester yarn manufacturer Sybly Industries Limited has started...

Textiles | On 25th Aug 2016

Prepare development strategy to 2025: VITAS tells govt

The Vietnam Textile and Garment Association (VITAS) has urged the...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
August 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search