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Supermodel Helena Christensen is new face of Ultimo lingerie

April 4, 2006 (United Kingdom)

Lingerie designer Ultimo signed Helena Christensen as new face and body of the company. Following months of speculation, World famous International supermodel Helena Christensen has been revealed as the new face and body of Ultimo.

Helena said 'I am delighted to be the new face & body of Ultimo and I am really looking forward to the campaign.”

Ultimo lingerie is great and I am not surprised it is the leading lingerie brand in the UK.' 'I have great respect for Michelle Mone, a married mother of three kids, who is very inspirational, as she had the courage to visualize her revolutionary idea.'

Michelle Mone said: 'Following on from such great brand ambassadors as Penny Lancaster and Rachel Hunter, we feel that Helena is the perfect choice for Ultimo and I am sure you will agree with me that the images are simply stunning. When I see Helena grace publications like Vogue I always comment on how amazing she looks - now I can't believe we have Helena representing Ultimo.'

Ultimo Spring Summer 05 website will launch on Wednesday 5th April - Don't miss out!

Nightwear & swimwear creator Ultimo’s idea stemmed from the realisation that there was a gap in the market for a comfortable cleavage enhancing bra. Following three years of development, the Ultimo bra with its patented technology was launched in August 1999.

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