Home / Knowledge / News / Fashion / Supermodel Helena Christensen is new face of Ultimo lingerie
Supermodel Helena Christensen is new face of Ultimo lingerie
04
Apr '06
Lingerie designer Ultimo signed Helena Christensen as new face and body of the company. Following months of speculation, World famous International supermodel Helena Christensen has been revealed as the new face and body of Ultimo.

Helena said 'I am delighted to be the new face & body of Ultimo and I am really looking forward to the campaign.”

Ultimo lingerie is great and I am not surprised it is the leading lingerie brand in the UK.' 'I have great respect for Michelle Mone, a married mother of three kids, who is very inspirational, as she had the courage to visualize her revolutionary idea.'

Michelle Mone said: 'Following on from such great brand ambassadors as Penny Lancaster and Rachel Hunter, we feel that Helena is the perfect choice for Ultimo and I am sure you will agree with me that the images are simply stunning. When I see Helena grace publications like Vogue I always comment on how amazing she looks - now I can't believe we have Helena representing Ultimo.'

Ultimo Spring Summer 05 website will launch on Wednesday 5th April - Don't miss out!

Nightwear & swimwear creator Ultimo's idea stemmed from the realisation that there was a gap in the market for a comfortable cleavage enhancing bra. Following three years of development, the Ultimo bra with its patented technology was launched in August 1999.

Ultimo

Must ReadView All

Textiles | On 30th Jul 2016

NRI’s TCG picks up majority stake in MCC’s Haldia plant

The Chatterjee Group (TCG) owned by NRI entrepreneur Purnendu...

Textiles | On 30th Jul 2016

African countries woo investors in Coimbatore

Diplomats of seven African countries have invited Coimbatore’s...

Textiles | On 30th Jul 2016

Pakistan woos Chinese textile sector

Impressed by the smooth conduct of business in China’s economic...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
June 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search