The concept is “future thrift,” and it imagines how coming generations might mix elements of technology and tradition. Shot and filmed in an abandoned warehouse on Manhattan’s Lower East Side, strong colors and textured graphics highlight the product as focal point in the images and in the season's mood video.
Via print, in-store display and supplementary materials, the collection's campaign, styled by Jay Massacret and featuring models Josephine Le Tutour (The Society Management) and Wojtek Czerski (Soul Artist Management), communicates a streamlined, natural confidence.
Yohji Yamamoto, the label’s designer, described an act of “walking backward into the future,” suggesting a unique, non-linear idea of time passing.
Textiles | On 18th Jun 2018
The digital textile printing sector is expected to have a compound...
Apparel/Garments | On 18th Jun 2018
The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...
Very few machinery manufacturers have R&D units
‘New vendor is welcome if he offers cost, quality and timely delivery’
‘Online economy has changed the whole dynamics of buying habits.’
No Nasties was the first fashion brand in India to make 100 per cent...
Fynd is the central online shopping destination for fashion, offering...
<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...
Coating at a fibre level is a practice not usually seen in the...
Steve Cole of Xerium Technologies discusses the industry. Xerium is the...
Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...
The hype around 'designer jeans' was created by him. And the new wave of...
Silvia Venturini Fendi
"Yes, my confidence and positive attitude are my strengths and should be...
Threads & Shirts
Threads & Shirts is a freshly-tailored concept providing men/women a...