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Audi engages Indian designers for autumn'14 collection
29
Aug '13
Audi, the German luxury car manufacturer, is set to mesmerize fashion lovers by showcasing the all-new sporty, sophisticated and progressive lineup from Audi as part of Audi Autumn Collection 2014.

In partnership with The Fashion Design Council of India, Audi Autumn Collection 2014 fashion show will showcase Audi-inspired collection of renowned designers Varun Bahl, designer duo Rohit Gandhi and Rahul Khanna, Nandita Mahtani and Arjun Khanna.

“Audi has been at the forefront of automotive style and design worldwide and this is reflected in customers love for the brand. Audi Autumn Collection 2014 has brought together our state-of-the-art cars and 14 highway trends in 1 stunning collection.

"We are very happy to partner with FDCI to bring country’s top fashion designers who will showcase their collection based on Audi brand pillars of Sporty, Progressive and Sophistication. Extensive Audi model line-up showcases our tremendous presence across the product categories that Audi enthusiasts expect from our brand.” said, Mr. Joe King, Head, Audi India.

“We are very happy to continue our relationship with Audi India after successful partnership during the Delhi Couture Week 2013. Audi Autumn Collection will present country’s top designers and their collection in true a celebration of partnership of luxury, fashion and automobile in India.” said, Mr. Sunil Sethi, President, The Fashion Design Council of India.

Quotes from designers:

“Know for its unique quality, superb manufacturing, and cutting-edge design, Audi defines the best in modern luxury coupled with a classic elegance,” said designer Varun Bahl, who is showing the Audi’s Sporty pillar through his collection.

“My new collection is for the fashion conscious woman with a diverse lifestyle. It’s contemporary and progressive at the same time very feminine with emphasis on elegance and comfort. I am delighted to be associated with Audi & FDCI!” said Nandita Mahtani, who is showing the Audi’s Progressive pillar through her collection.

"We are happy to be chosen for this launch of the new Audi. Audi brings in the round breaking technology, which brings in the new car. We are honored to be associated with a brand like Audi. At the launch we will be showcasing our AW13 couture line which matches their range of sophisticated cars, said the designer duo, Rohit Gandhi + Rahul Khanna." who are showing the Audi’s Sophisticated pillar through their collection.

“The collection redefines delicate hand sewn craftsmanship that holds the entire ensemble of very uniquely sporty jackets, trousers and waistcoats. It’s an impeccable balance between lite weight wool, linen, cotton leather and silk all held together with fine tailoring with another AK TWIST!

"Unconventional avant-garde with a new look and feel of the sleeve collar and the way the jacket or bundgala sits to fit the human form! It’s tailoring redefined, feels Arjun Khanna, talking about his collection for the Audi Autumn 2014 showcase in association with FDCI.”

The Audi Autumn Collection will be showcased at Tote on the Turf, Mumbai on 30th August.

Fashion Design Council of India


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