Owning a fashion line seems to be the norm these days and the latest one to join the bandwagon is the popular French signer M. Pokora.
The 27-year-old songwriter is all set to foray into designing by releasing a clothing range in collaboration with the France-based international label Cache Cache.
Scheduled to be launched in stores from October 1, 2013 onwards, the autumn/winter 2013 womenswear collection is titled as Oora by M. Pokora.
Ahead of the official launch of the line, the talented musician has unveiled a behind-the-scenes video giving a sneak peek at the production process of his forthcoming creations.
Based on richer deeper tones of emerald and purple, the ensembles will feature geometric shapes and patterns on a variety of modern silhouettes.
Part of the famous French textile distribution firm Groupe Beaumanoir, Cache Cache has presence in countries like Portugal, Belgium, Malaysia, Saudi Arabia and Egypt.