Home / Knowledge / News / Fashion / Brooke Burke & Guez partner on women's athletic line
Brooke Burke & Guez partner on women's athletic line
Sep '13
Courtesy: nutrivize.com
Courtesy: nutrivize.com
Brooke Burke-Charvet and fashion industry mogul Daniel Guez collaborated to launch their highly anticipated lifestyle and active apparel brand "Caelum."

Brooke, a fitness enthusiast and Daniel, an expert in building successful fashion lines such as William Rast with Justin Timberlake and Abbot + Main with Kellan Lutz, have created an apparel collection for the modern athletic woman using fabrics of superior comfort.

"I started Caelum because I believe fitness should be fashionable. Today's women are working out harder and living a healthier, fitter life. I created an acronym from the word Caelum that defines the message of the line: "core, active, evolve, live, uplift and motivate"; I think that says it all. I really wanted to create apparel that was for women like me. Women who have an active, on-the-go life style. Caelum gives us the ability to transition from our fitness routine (without the hassle of a wardrobe change), and then continue with the rest of our daily demands in style".

"Self-care," the belief that every woman needs to take time and do something for herself, is a term coined by Brooke and her underlining philosophy when it comes to her fitness regime and clean eating plan. Her brand Caelum epitomizes "self-care" and stresses that each woman's wardrobe is essential in making her feel confident and beautiful.

Brooke's inspiration for Caelum comes from her local Malibu lifestyle, where the surrounding elements of beach, water and blue sky offer constant inspiration. In creating a line for every woman, Brooke wanted to present a collection that provides practical, fashionable and relaxed pieces that are perfect for "on the go" everyday activities.

"Brooke's active yet fashionable lifestyle was a great inspiration for me.  Developing this collection has been a great experience as it has allowed me to meld the experience of all of my previous ventures. With this collection, we have successfully fused fashion with active sport and entertainment in a way that has not been done before, said Guez"

Offering the perfect balance of performance and style, Caelum's design aesthetic is that of luxe, modern minimalism using soft, stylish and functional fabrics. Providing maximum performance and comfort for a better fit and a better workout, Caelum apparel will help achieve fitness goals while feeling stylish. The line consists of performance tops, sweatpants, pullovers and sports bras. 

Brooke Burke-Charvet

Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Top executives
Textile industry

It will take some time for the people to change their buying choices

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search