Home / Knowledge / News / Fashion / Brooke Burke & Guez partner on women's athletic line
Brooke Burke & Guez partner on women's athletic line
19
Sep '13
Courtesy: nutrivize.com
Courtesy: nutrivize.com
Brooke Burke-Charvet and fashion industry mogul Daniel Guez collaborated to launch their highly anticipated lifestyle and active apparel brand "Caelum."

Brooke, a fitness enthusiast and Daniel, an expert in building successful fashion lines such as William Rast with Justin Timberlake and Abbot + Main with Kellan Lutz, have created an apparel collection for the modern athletic woman using fabrics of superior comfort.

"I started Caelum because I believe fitness should be fashionable. Today's women are working out harder and living a healthier, fitter life. I created an acronym from the word Caelum that defines the message of the line: "core, active, evolve, live, uplift and motivate"; I think that says it all. I really wanted to create apparel that was for women like me. Women who have an active, on-the-go life style. Caelum gives us the ability to transition from our fitness routine (without the hassle of a wardrobe change), and then continue with the rest of our daily demands in style".

"Self-care," the belief that every woman needs to take time and do something for herself, is a term coined by Brooke and her underlining philosophy when it comes to her fitness regime and clean eating plan. Her brand Caelum epitomizes "self-care" and stresses that each woman's wardrobe is essential in making her feel confident and beautiful.

Brooke's inspiration for Caelum comes from her local Malibu lifestyle, where the surrounding elements of beach, water and blue sky offer constant inspiration. In creating a line for every woman, Brooke wanted to present a collection that provides practical, fashionable and relaxed pieces that are perfect for "on the go" everyday activities.

"Brooke's active yet fashionable lifestyle was a great inspiration for me.  Developing this collection has been a great experience as it has allowed me to meld the experience of all of my previous ventures. With this collection, we have successfully fused fashion with active sport and entertainment in a way that has not been done before, said Guez"

Offering the perfect balance of performance and style, Caelum's design aesthetic is that of luxe, modern minimalism using soft, stylish and functional fabrics. Providing maximum performance and comfort for a better fit and a better workout, Caelum apparel will help achieve fitness goals while feeling stylish. The line consists of performance tops, sweatpants, pullovers and sports bras. 

Brooke Burke-Charvet


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search