Home / Knowledge / News / Fashion / Rent the Runway unveils plus size designer dresses
Rent the Runway unveils plus size designer dresses
21
Sep '13
Rent the Runway the leading destination for designer dress and accessory rentals, announced the introduction of plus size designer dresses to its inventory.  The launch of RTR Plus, an assortment of over forty styles from five top designers available in sizes 14 to 22, is a continuation of Rent the Runway's overall brand mission to democratize luxury fashion for all women and to give every woman the self confidence that comes with looking and feeling your best.

The company's addition of plus sizes is a direct result of their users requesting designer apparel in larger sizes.

Rent the Runway's introduction of plus size designer dresses comes just short of a year after the launch of its last groundbreaking feature, the one-of-a-kind social shopping platform Our Runway, which features user-generated photos of real women in dresses available for rent.

Our Runway demonstrates the company's belief that all women – regardless of size, age or ethnicity – are beautiful, by prominently displaying these photos of real women on its site as models.

Since the launch of Our Runway, over 100,000 reviews have been written by Rent the Runway customers from all over the United States. Rent the Runway now adds another layer of accessibility by bringing high end designers and the latest fashion trends to plus size women for a fraction of the retail cost.

"When we launched Rent the Runway, we didn't fully understand that our business was going to be about so much more than saving money, but rather, feeling empowered. Every woman deserves to feel beautiful before the most important occasions in her life and every woman regardless of her size should have her choice of the designer dress that gives her the most self-confidence," said Jennifer Hyman, CEO and Co-Founder of Rent the Runway. "Until now, we have only been able to follow through on this undertaking for virtually half of the female population. We are so proud that our business has grown enough that we are finally able to make designer fashion not only accessible to, but also inclusive of, women of all shapes and sizes."

Designers Badgley Mischka, Carmen Marc Valvo and Theia, among others, created dresses exclusively for Rent the Runway, offering extended sizes of dresses already available for rent in addition to entirely new styles designed with the full-figured woman in mind.

Existing plus size styles from Kay Unger and Adrianna Papell will also be available for rent on the designer dress rental site. The  assortment offers everything from classic little black dresses to sequin and lace to evening gowns.

ABOUT RENT THE RUNWAY:

Rent the Runway has transformed the retail industry by making designer dress and accessory rentals a convenient and accessible luxury experience for millions of women. With door-to-door delivery, a free second-size, and access to personal stylists, Rent the Runway is a service that enables women to look and feel their most confident for any occasion. 

Rent the Runway


Must ReadView All

Indian textile & apparel exports fall 13% in Jan 2018

Textiles | On 17th Feb 2018

Indian textile & apparel exports fall 13% in Jan 2018

A decline of 13 per cent year-on-year has been observed in the...

Brazilian cotton prices move up in first fortnight

Textiles | On 17th Feb 2018

Brazilian cotton prices move up in first fortnight

Cotton prices rose in Brazil in the first fortnight of February, as...

Courtesy: OrganoClick

Textiles | On 17th Feb 2018

OrganoClick introduces OrganoTex for water repellency

OrganoClick has introduced OrganoTex, a textile impregnation product...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.3%
No
12.9%
Skip
16.8%

Total Votes: 101

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.4%
No
29.7%
Skip
6.9%

Total Votes: 101

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.1%
No
8.9%
Skip
3.0%

Total Votes: 101

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.2%
No
7.9%
Skip
8.9%

Total Votes: 101


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search