The fashion consultancy GrenaaBuchard has together with the Danish department store Magasin launched the award ”DANSK design talent – the Magasin Award”, where a panel of fashion experts have chosen four young designers who will be competing against each other.
The concept of the contest is based on linking fashion and music together. That is why each designer creates 3-5 outfits for some of the most cool and stylish Danish musicians by using them as muses.
In addition every designer has been paired with an established, internationally acclaimed Danish designer as a mentor. This combination of young talent, creative inspiration and professional experience is meant to generate new relations and innovative creations in Danish fashion.
The four designers, mentors and musicians are:
Copenhagen Fashion Week