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YNOTU creates portal for high-end Indian fashion
Oct '13
Recently launched with just over a month of online presence, YNOTU has successfully created a portal for the high-end fashion and made it accessible to a wide global audience.

The website is the first of its kind to feature the hidden gems from around the world, hand-picked by the curators of the concept. It includes traditional anarkali’s from A.D. Singh, ethnic sarees from John Fernandes and cool kaftans from Harpreet Gill.

“We’ve created this exclusive platform which caters to the growing need for fashion clothing and accessing from the talent which is new, creative and fresh,” says Alifiya K Jillisger, the young entrepreneur behind this venture. “The talent need not be limited to the newcomers, it could be a person of 60 years of age or someone in twenties. We understood that the young talent has to face a lot of challenges to make a mark of their own and fashion lovers are constantly looking to wear style that they wouldn’t normally find in the local malls. This seemed like a perfect blend to bring both the ends together.”

Besides hosting the designer collection, YNOTU handles all marketing and shipping costs at their end. The designers get free publicity and ads running for them to promote their talent which they truly deserve.

YNOTU has already signed up with many designers from India and Nepal and looks to tie up with many more in near future. The collection is unique and can be browsed and shopped online at exclusive rates.


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