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P&G Fabric Care partners global fabric & fashion experts
Oct '13
P&G Fabric Care – whose global brands include Ariel, Tide, Dash, Downy and Lenor – announced a series of influential partnerships with global fabric and fashion experts in support of its new P&G Future Fabrics program.

- Fashion designer Giles Deacon appointed P&G Fabric Care’s first ever Global Fashion Consultant

-  P&G’s Tide brand announces a breakthrough partnership with the Council of Fashion Designers of America in the United States

Plans for inaugural P&G Future Fabrics 2013 event in Milan unveiled: 

- Première Vision, the leading organiser of international textile and fashion trade fairs, named official event partner

- Fashion speakers and program contributors include Professor Louise Wilson OBE from Central Saint Martins, and renowned stylist and fashion commentator Gianluca Longo

- Confirmed fabrics partners include textile innovators Schoeller, textile research specialists IFTH (Institut Français du textile et de l'habillement) and fashion trends forecaster Carlin International

-Fashion trends forecasters WGSN commissioned to develop a bespoke fashion and fabric innovation report

Giles Deacon – Global Fashion Consultant

In his capacity as Global Fashion Consultant, Giles Deacon will unveil a machine-washable capsule collection at the P&G Future Fabrics 2013 event in Milan. Giles will also collaborate with and advise P&G Scientists on the potential of machine-washable fabrics in the fashion industry, and help inform P&G’s fashion-minded approach to designing sophisticated fibre care technologies.

Giles comments: "I'm interested in designs that work on the catwalk but also beyond the catwalk – they must be able to last and maintain their best. It's exciting to collaborate with P&G Fabric Care at a time when they are redefining what caring and cleaning for clothes means."

Inaugural P&G Future Fabrics 2013 event

Giles and an alliance of fashion and fabric experts will come together at the first ever P&G Future Fabrics 2013 event in Milan on the 21st November, to inform fashion media on the science of the beauty and care of clothes. A second P&G Future Fabrics 2013 event in New York on the 5th December will reveal further P&G Fabric Care initiatives including the work with Giles as well as a new partnership between Tide and the Council of Fashion Designers of America.

The world’s premier fabric and textiles show and trends observer, and official partner of P&G Future Fabrics 2013, Première Vision reveals: “We are delighted to join hands with P&G on this exciting project that is rooted in innovation.

Fashion and fabrics are constantly evolving and shaping our everyday wardrobe. Our collaboration with P&G Fabric Care will see us share each of our intelligence regarding the latest textile innovations and respond to future consumer issues – including garment care – related to the development of new types of fabrics and materials, as well as to future trends and directions in terms of textile creation, innovation and diversity.”

Mohamed Samir, Vice President of P&G Fabric Care Greater Europe, comments: “At P&G Fabric Care we constantly strive to innovate and enhance our products to ensure they progress with changing fashion and fabric trends, and meet the needs of people’s ever-evolving wardrobes. It is really exciting to collaborate for the first time with leading fashion and fabric influencers who share P&G’s vision and passion for the beauty and potential of fashion and fabrics.”


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