Fashion brand Prada opens new store in Italy

The intervention, curated by architect Roberto Baciocchi, served to enlarge and modernize the space with due respect for the building’s original architecture.

The façade features an entrance and three display windows framed in Marquina black marble and it is decorated with polished-steel and coloured-fabric fixed canopies.

The ground floor houses the women’s leather goods, accessories and footwear collections. This pace is organized in a sequence of rooms decorated with the elements that define Prada’s worldwide image, such as black and white chequered marble flooring, walls lined with green canvas, and steel and glass display cabinets set on veined black marble bases.

The two rooms dedicated to leather goods lead to an area of black marble-cladded walls featuring the accessories collection, then on to the women’s footwear section.

This space features a new interpretation of the ‘classic Prada display niche’: a volume cut out of the green canvas-lined walls.

A black marble staircase leads to the first floor. Here, walls are decorated with a sequence of steel rods cutting into the panels of green canvas and mirrors.

On the first floor, narrow skylights create plays of light which reflect on the modern furnishings made of thin panels of Perspex and glass, enhancing the womenswear collection hosted in this warm, intimate ambience.

This room leads to the men’s section. The accessories and travel collections are displayed in the first area decorated with a black Marquina marble floor. In the second room, dedicated to menswear, the ebony chosen for the walls and floor defines the setting’s masculine character. Polished-steel display cabinets and russet ostrich-leather sofas enhance the more intimate, secluded space reserved for men’s footwear.

Prada