Fashion brand Prada opens new store in Tokyo

Its visually impressive external façade, which pays tribute to artist Carlos Cruz-Diez, rises to third-floor height. The two large store windows flanking the entrance are set into a black granite base topped by a structure of golden and polished steel narrow panels, which creates a striking kinetic effect, both in the day and at nigh time.

The ground floor, which offers women’s and men’s leather goods, is defined by a series of areas characterised by the classic black-and-white chequered marble floor - that is a legacy of Prada’s historic identity - , walls covered in mirrors and green fabric and furniture finished with a narrow polished steel trim and black marble drawers.

An elegant black Marquina marble staircase, framed by bronzed metal panels and a glass lift link the three floors.

The first floor displays women’s collections. Footwear is presented in elegant niches lined with pale green canvas, while ready-to-wear is featured in Perspex display cases enhanced by the light coming from transparent skylights. Perspex and polished steel tables in geometric shapes and green velvet sofas complete the furnishing.

The top floor, dedicated to men’s collections, has a very masculine flair. Thin stave ebony flooring, green canvas ceiling with a polished steel trim and the walls – either encaustic-treated in orange or of lined metal – give the area a distinctive character.

Precious polished-steel and glass furniture highlights the products and the colourful arrangements in display counters, together with cotto leather seats, create an impressive colour contrast which enriches and enhances the space.

Prada