Home / Knowledge / News / Fashion / PFF announces 'Guest Rack @ Hatch' retail exchange program
PFF announces 'Guest Rack @ Hatch' retail exchange program
08
Nov '13
Perth Fashion Festival is delighted to announce its first ‘Guest Rack @ HATCH’ event, which will see the unique WA designer concept store work collaboratively with interstate brands as part of an exciting new retail exchange program.

Each three months, HATCH will host a guest designer from the east coast, adding to its stable of 25 WA based fashion and accessory labels currently stocked in store.

In exchange, Melbourne based fashion consultant Jane Hayes, founder of The Spirit of the Black Dress, will be working in Melbourne to secure a number of likeminded retailers and labels to reciprocate the gesture over east, hosting emerging WA brands in their stores.

Perth Fashion Festival Director Mariella Harvey-Hanrahan said the program was a great opportunity and platform for young WA brands to branch out beyond Perth’s borders and tap in to a new market.

“It’s a terrific opportunity for PFF to leverage its industry connections and continue to strengthen and benefit the WA Fashion industry, stimulating the local retail economy whilst simultaneously bridging the divide between east and west,” said Harvey-Hanrahan.

Creative Director Keshia Abeysekera of Melbourne based lifestyle brand Cylk will be over in Perth on Thursday, November 14, to see her label launch the program with its current Spring Summer collection.

THE CYLK STORY

Beginning in the Summer of 2006 with a small capsule collection of 100% silk garments, cylk has established itself as the go to brand for confident, creative women.

As the latest recipients of the prestigious International Apparel Federation Design Award, cylk continue to pioneer seamless knitting and sustainable fabric development, with super fine bamboo, silk, cashmere, linen and modal at the heart of the label.

The cylk silhouette is clean, modern and shapely. Using innovative seamless technology, the beautiful pieces conform to the body, while also enhancing the feminine form. The brand has evolved into a diverse offering of striking digital prints and softly tailored pieces in line with the label’s minimalist, luxe aesthetic.

With a number of high profile accounts around the globe including Henri Bendels New York, Fred Segal, Mitsukoshi Japan and Gio Moretti Milan, the brand has developed a cult following both locally and internationally because of its unique aesthetic and compelling story.

Cylk recently visited London and Beijing as part the Australian Designer Showcase at London Fashion Week in September, 2012, and was also awarded the Melbourne Design Award for their flagship shopping destination on Chapel Street in 2012.

Cylk showcased their AW13 collection during L’Oreal Melbourne Fashion Festival as part of the feature Paris Runway series.

Perth Fashion Festival


Must ReadView All

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search