Home / Knowledge / News / Fashion / Shanghai gets taste of Nordic fashion
Shanghai gets taste of Nordic fashion
16
Nov '13
Shanghai was the setting for Nordic Design and Innovation Week recently. The Nordic Fashion Association showcased the contemporary and sustainable fashion movement happening in the Nordic region.

The Nordic countries have a long tradition within the fields of design and innovation. Nordic design is often characterized by simplicity, clean lines and functionality. The event PURE NORDIC: Nordic Design & Innovation Week - is an interactive platform to showcase the Nordic concept of sustainable and innovative design.

PURE NORDIC was arranged for the first time in Shanghai this November and showcased a range of design sectors focusing on the idea of design as a process, not just a product. One day was dedicated to fashion.  

Representing Denmark the chef collective I’m A Kombo, together with fashion brand Soulland created an edible FOOSHION event, a collaborative dining platform merging food and fashion.  

Lotta Ahlvar from the Swedish fashion council presented the backbone of Nordic fashion collaborations and introduced the DNA behind developments in Swedish brands. To illustrate Michael Lind, Founding partner and Head of sustainability for Swedish brand Uniforms for the dedicated, presented their concept and innovative take on sustainability as inspiration for new business models.  

Gisle Mardal from Norwegian Fashion Institute presented the NICE concept and launched the Copenhagen Fashion Summit for 2014. Mardal continued to showcase Norwegian brands and especially explained the momentum happening on the fashion scene in Oslo.  

Creative Director and founder of the sustainable luxury brand Nina Skarra presented their approach to sustainability in the value chain, and of the brands unique position in building a luxury brand coming out of the Nordic region. \

The event in Shanghai is one in many to come where the Nordic fashion association gets to promote sustainability through NICE and the concept of New Nordic fashion globally.

Norwegian Fashion Institute


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search