Home / Knowledge / News / Fashion / İSKO partners American designer Scott Morrison brand 3x1
İSKO partners American designer Scott Morrison brand 3x1
03
Dec '13
ISKO, worldwide leader in denim production, announces its new partnership with 3x1, the original brand created in 2011 by Scott Morrison, prominent American designer and entrepreneur.

The evocative name, 3x1, comes from the denim’s standard weaving construction, the '3x1 Right Hand Twill', but at the same time also refers to Morrison’s third venture and to the (three) one-of-a-kind services provided by his boutique/atelier in New York: here customers can choose between Limited Edition, Custom Made or Bespoke service, taking part in the creative process from start to finish.

Scott Morrison is firmly convinced that the future of denim lies in its ability to adapt to each specific customer demand and leads with passion his team of designers and pattern-makers in order to create really unique premium garments. Each customer can choose the details of their jean, from the fit to the fabric to finishings and buttons.

Together with the extreme flexibility, another key strength of this collection is represented by the precious and high quality materials used and powered by ISKO patented technology. In particular, 3x1 features ISKO REFORM, the amazing superstretch fabric that enhances the silhouette without losing the shape, and ISKO’s trademarked coatings such as Soft Jeather, in order to guarantee its customers with the most innovative technologies and finishing techniques.

The values that are promoted through the 3x1 + ISKO collaboration are craftsmanship, glamour and the best fitting and most flattering garment that can be  tailored to an individual’s lifestyle, character and personality; this exclusive partnership represents a shared approach to innovation.

This attitude is clearly visible in the video shot in New York by vanguard cinematographer/director Kellen Dengler. This video piece brings the launch of the collection and collaboration to life: it shows the realization of the project and highlights its aim, which is to deliver to customers garments which perfectly match with their needs and personal taste.

“We are very happy to start a partnership with a brand which has proved such an original and innovative philosophy”, Marco Lucietti, marketing director SANKO/ISKO division said. “For sure Scott Morrison can rely in our sincere endorsement as quality ingredient brand”. As for Morrison, he returns ISKO admirations and declares he is “really eager to team up with a brand that really knows what a woman wants to wear”.

ISKO

A leader in the production of denim fabric technologies on global scale, ISKO is a company belonging to SANKO holding. With its wide range of innovative textile products and technologies aimed at satisfying the most diverse needs in the denim sector, ISKO is focused on the high end of the market. ISKO has offices in 35 countries throughout the world.

İSKO


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search