Home / Knowledge / News / Fashion / Innocenza's labels to showcase AW line at Pure London
Innocenza's labels to showcase AW line at Pure London
21
Dec '13
Pure London, the premium event for progressive fashion buyers, has announced the addition of leading contemporary fashion agency Innocenza as well as several other premium brands to its new Agenda section for its forthcoming show taking place in February 2014.

Innocenza, based in London, has confirmed that three of its womenswear labels, contemporary Danish womenswear brands Gestuz and Stella Nova and Danish outerwear brand Ilse Jacobson, will showcase their AW14 collections at the event which will be held at London’s Olympia from February 9-11, 2014.

The Agenda area of the show will bring together the best in understated sophistication showcasing a mix of cool casual pieces with a distinctive confident edge, combined with fashion-forward hero pieces.

And it is not only Innocenza making its Pure London debut at the forthcoming show. Pure London is set to welcome a whole host other brands making their first appearance at the February edition, all of which will be housed in the Agenda section.

These include premium womenswear brand Furansu, iconic Italian brand Ter de Caractère, London label Code Le Vush, leather brand Cuir Royal, German label Elfenhaut, premium French brand Nue 19.04, Italian label Stefanel as well as contemporary Danish brand Whiite, Korean brand CHOIBOKO and Malaysian fashion designer Melinda Looi.

This is the first time that Innocenza, has brought a selection of its brands to Pure London, confirming that the agency believes that the show is the right environment in which to showcase its labels to buyers Sofia Strazzanti-Lynes director of Innocenza said: “I was impressed with Pure London’s plans for its Agenda section at the forthcoming February show.

“I believe Agenda will offer the right brand agencies for us to showcase three of our collections to a great selection of the best UK and international buyers.”

Innocenza is the second agency to confirm that it will bring a selection of its brands to the Agenda area of the show. Last month, London-based showroom Macandi confirmed that it was to showcase a selection of its brands including D.Efect, Delicate Love, POMANDERE and About on the one stand, as well as taking a separate stand for another one of its brands, Humanoid.

Julie Driscoll, Portfolio Director of Fashion and Jewellery at Pure London’s parent company, i2i Events Group, added: “We have a fantastic selection of the best premium womenswear brands signed-up to show in Agenda and we are delighted that Innocenza could join the likes of Macandi in bringing some of its labels to be part of what is set to be a great event for premium fashion buyers.”

Pure London is set to return to its roots for the February 2014 edition, following major investment from parent company i2i Events Group, and will see premium brands, emerging designers and trusted sector expertise brought together to a create a focused and inspirational buying experience.

At the heart of this will be Pure London’s five re-edited sections; Aspire, Agenda, Allure, Spirit and Footwear & Accessories. The next edition of Pure London takes place from February 9-11, 2014 and registration for the show is now open.

Pure London


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Lenzing

Textiles | On 25th Jun 2018

Lenzing launches Veocel nonwoven speciality brand

Leading fibre company, the Lenzing Group has unveiled Veocel, the new ...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search