In this way, Bella Center and DDA have intensified their cooperation and a common ambition to strengthen the collaboration and business in the design industry as well as highlight the added value that design creates for users, retailers, production and exports. At the same time, Shopper's Stage: The Future Shop, a brand new scene for shopping experiences of the future, has been added to the program.
Leading designers and opinion leaders from Denmark, Sweden, Germany, Latvia and the Netherlands will assemble in January, where the common denominator will be the value that strategic, innovative and sustainable design creates for society, businesses and citizens.
Morten Grøn, who is CEO of the Danish Design Association, says: "We are working to bring designers and industry closer to each other, and the conference Design is Business is one of the ways to do this. Right now there is political attention on the creative industries, and our industry is seen more and more as a catalyst for growth and competitive strength.
“And of course that is gratifying, but not nearly enough. No industry is a growth engine in itself. Jobs and growth are not mere the result of a well-intentioned growth plan. Specific events and cooperation between industry and creative industries are necessary.
"We would like to do our part so that there will be more of these specific events and marketing platforms that can support it. That is why we are also very pleased with the cooperation with Bella Center and with working together to strengthen and inspire the domestic design scene."
The conference is open to all who visit the exhibition during the three days. Case studies from Danish Hatch & Bloom, 1+2 Idébureau, e-Types, Innoba, Stupid Studio, Kirt-Thomsen and UiWE among others show the new ways design is used in everything from urban open spaces to hospitals, where design creates better solutions and experiences.
Atelier Brückner from Germany, Tetra Pak from Sweden, MAMMÜ from Latvia and PARK from the Netherlands will solve tasks in design management, brand strategies, etc. for companies like Grundfos, LEGO, Miele and BMW.
On Shopper's Stage: The Future Shop, trend experts and designers will examine the challenges that retailers are facing. Visitors will be given examples of interior layout and branded space and input as to how shops can be redefined and designed so that they follow current needs and demands.
Rasmus Øland, product manager at DesignTrade Copenhagen says: "We are very pleased to note the support of the design industry and to continue what we started in August. We want the new design exhibition to put design on the agenda and position Danish design products and solutions. And we believe that the combination of sales, experiences and knowledge can turn DesignTrade into an international attraction."
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