Home / Knowledge / News / Fashion / Woolmark recreates clothing of second World War Rooms
Woolmark recreates clothing of second World War Rooms
08
Jan '14
As the hustle and bustle of Day 2 of London Collections: Men draws to a close, underground in SW1A the Cabinet War Rooms come alive at 1800 in a modern interpretation of wool clothes and styles befitting the 1940's.

In a setting representing the activities that occurred below ground during WWII, a number of tableaux's have been created around the venue in the almost untouched rooms of Sir Winston Churchill, his wife Clementine, the officers and commandant in addition to the precision planning and logistics of the Map room.

Eighty outfits worn by live models, actors and 'friends' of Savile Row will rejuvenate the venue in beautifully crafted bespoke Merino wool pieces, each expressing a particular theme or moment in the life of The English Gentleman at the Cabinet War Rooms, as The Woolmark Company once again collaborates with Savile Row and Jo Levin, Creative Fashion Director of British GQ, to deliver an Autumn/Winter message of the day; to wrap-up, and layer-up in Merino wool. The show is produced and presented by Anda Rowland of Anderson & Sheppard and Sammy Aki.

Rob Langtry, Chief Strategy and Marketing Officer for Australian Wool Innovation/The Woolmark Company said "A series of posters have been created to remind visitors of the wealth of importance wool has had over time, especially in the 1940's, when there were restrictions on heating and electricity - a message also true of today as we are all reminded 'that as the temperature drops we can layer-up in wool and turn the thermostat down' to keep warm in the colder months. This display shows the true versatility of Merino wool and its abundance in garment uses, richness in colour, texture and softness."

The English Gentleman event is designed to highlight Merino Wool yarns, fabrics and garments produced by some of the world's most prestigious manufacturers and tailors which demonstrate the craftsmanship and luxurious detailing.

The collaboration seeks to raise awareness of wool's natural performance properties and versatility across the seasons and product categories. Merino Wool naturally 'breathes', effectively regulating the wearer's body temperature keeping them warm in winter and cool in summer. 

Wool naturally absorbs moisture, and nullifies odour, resists static electricity and provides natural UV protection, and does not ignite so is safe to wear.  Merino Wool has a natural elasticity due to the fibre crimp which helps garments resist creasing and retain their shape, and are less likely to pill (bobble) due to the longer fibre lengths used in manufacture to ensure guaranteed garment performance.

Extreme gratitude is expressed to the luxury weavers and merchants from the UK who have rallied together with The Woolmark Company to supply over 200 metres of Merino wool fabrics.  Provided to the tailors as a contribution to the project for the creation of a range of iconic pieces covering:

- Grey Flannel Suits
- Green textured suits in Donegals, Herringbones and Country Tweeds
- Brace-back trousers
- Corduroys using wool blend fabrics
- Traditional winter coatings in smooth, brushed finishes and Herringbones
- Traditional dressing gowns in luxuriously soft Merino wool.

Woolmark


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search