Home / Knowledge / News / Fashion / Porsche expands store count of fashionwear in 2013
Porsche expands store count of fashionwear in 2013
Jan '14
The Porsche Design Group consistently applied its global expansion strategy during the 2013 business year. As a result, the number of Porsche Design stores and franchises rose significantly: 50 new Porsche Design premises were opened during the past twelve months, meaning the luxury brand is now represented by 152 stores around the world.

“With the multitude of new stores, we are once again demonstrating the positive development in sales of our luxury brand, Porsche Design”, explains Juergen Gessler, CEO of the Porsche Design Group. “After exceptionally strong growth in 2012, we are especially pleased that we have generated double-digit growth for a second year.

“Over the past year, we have considerably increased our brand visibility in inner city shopping areas and at airports in international metropolises such as Hong Kong, London and Los Angeles. The new German sites in Stuttgart and Kö-Bogen, Duesseldorf, represent important milestones for us, too.”

Opening the 345-square metre store on Brompton Road in London and the 170-square metre store in Kö-Bogen on Königsallee in Duesseldorf was one of the highlights of the past year. Thanks to the new store in the Knightsbridge district, the luxury brand is being presented in one of the finest shopping locations in London; the store in Duesseldorf is located in the distinctive building complex designed by renowned architect, Daniel Libeskind.

All three business segments of the Porsche Design Group contributed to the expected growth, detailed figures will be published within the next few weeks.

At Porsche Design, along with the progress made with the fashion collection and women's handbags, the development of the luxury smartphone segment in particular was very positive, and made a significant contribution to the growth of the company. The successful introduction of the all-touch P'9982 Smartphone also established the luxury brand as the market leader in this segment.

To enable continued growth, the company is set to increase its global activity during this year: The opening of a new flagship store in Milan, Italy, in spring 2014 will see Porsche Design represented in one of the world's most desirable business locations, in the most important fashion capital of Europe.

In addition, a new store concept that has already been rolled out successfully in London, Düsseldorf and Stuttgart will be implemented in all new stores and in many of the existing stores. The new look is characterised by a high-quality and innovative philosophy that emphasises the minimalistic and iconic style of Porsche Design, and properly showcases its greatly enhanced range of products.


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Nuno Venda

‘There has been an increase in demand for water based inks, rather than...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Urmil Arya

Sushila International, a well established textile organisation established ...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search