Home / Knowledge / News / Fashion / Fashion icons promote India's women embroidery workers
Fashion icons promote India's women embroidery workers
10
Mar '14
On International Women's Day - 8th March, 2014, designer Umair Zafar and actress Rituparna Sengupta announced their association to promote women embroidery workers in India.The Bengali beauty has pledged her support to women artisans and crafts persons across the country and will support fashion shows and events that provide employment initiatives and allied media interaction on the subject to create awareness about the plight of women embroiders and the sorry state of affairs. 
 
Says Umair Zafar, "Women are exploited in most walks of life or professions, but when it comes to artisans and craftsmen and particularly embroidery workers,  the plight of women embroiders is really pathetic. They are not only monetarily and sometimes sexually exploited by their employers or mukhiyas or middlemen, they are paid much lower than male workers, though they work more diligently and honestly than their male counterparts. 
 
Some big names in the fashion industry including designers and brands are notorious for exploiting women embroidery workers. They will buy embroidery patches and work for a few hundred rupees by underpaying and bargaining with the near-starving workers who are forced to sell their crafts at less than half the market rate to save their kids and themselves from starvation.  
 
The designers then sell the same product after embellishing it, at 1000 times the  raw material purchase cost. For example, a chikankari or other embroidery work produced in Lucknow is bought for Rs 500 per piece and then re-branded and sold in Mumbai and Delhi for Rs 15000. This is sheer exploitation of the poor workers and must be exposed by the media.  
 
At times, a few designers who are known to be close to some A-category Bollywood actresses will buy or order raw art work in bulk worth lakhs of rupees, and not pay the artisans for months on end. 
 
The artisans who take soft loans to fund the purchase of fabric, etc end up paying huge amounts in interest, which causes them great loss and hardships. Artisans have lost their homes and belongings due to such rogue (but well-connected) designers who fleece them of everything." 
 
Designer Umair Zafar comes from a traditional family of craftsmen and embroiders and both his parents - mother and father are involved in the trade. 
 
"My mother used to save money from her embroidery earnings to pay my school fees and ensured that I finished my diploma in fashion designing. I have a great attachment and affinity to traditional craftsmen and artisans. 
 
“At a recent event at Lucknow where I presented my Chikankari collection, Rituparna and I were discussing the plight of chikankari and embroidery workers in general when I causally mentioned to her how women workers were exploited. She immediately agreed to be part of a joint effort to spread awareness about this issue and support the cause of women crafts persons and artisans.”
 
On 1st March 2014, Sigma Rock presented Umair Zafar's Chikankari Summer Collection 2014 at a glittering ceremony at the M B Club in Lucknow to promote the craft and enhance and encourage the craftsmen and karigar community which has suffered greatly due to neglect and lack of promotion. Bollywood diva Rituparna Sen walked the ramp for Umair Zafar and also distributed prizes and awards to achievers of Sigma Rock.

Umair Zafar


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

From left: Tania Polonnowita Wettimuny, MD, Hellmann Sri Lanka; Bart de Vries, Global COO Air & Sea Hellmann; Deshamanya Mahesh Amalean, Chairman, MAS Holdings; & Shirendra Lawrence, COO, MAS Holdings

Textiles | On 20th Feb 2018

Hellmann and MAS form joint venture HMSC

Hellmann Worldwide Logistics and MAS Holdings have formed Hellmann...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Top executives
Textile industry, India

The event should be organised every year

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search