Home / Knowledge / News / Fashion / Ellie Kai unveils made-to-order womens fashion line in US
Ellie Kai unveils made-to-order womens fashion line in US
03
Apr '14
Founder and Designer Elizabeth “Liz” Hostetter announced the U.S. launch of her made-to-order brand, Ellie Kai - seasonal pieces that give women direct access to the design, manufacture and purchase of their personal wardrobe. 
 
Available on demand through Ellie Kai’s network of sales consultants across the country, Ellie Kai features the styles, easy-care fabrics and custom textiles that reflect the sophisticated and trans-continental lifestyle of Ms. Hostetter, who has traveled and worked abroad for 18 years. 
 
With over 6,000 clients in 28 states and revenue at $2 million in 2013, the company has demonstrated consistent growth with its unique business model. EK is headquartered on Cape Cod, MA (Ms. Hostetter’s home-town); designed, sourced and manufactured in Asia where she now resides with her family; and sold through trunk shows across the country.
 
Hostetter has driven Ellie Kai to embody a new face of direct sales; one that provides direct access to on-demand, personalized fashion by defining and thus controlling, the entire supply chain. 
 
Unlike other direct sales companies, Ellie Kai’s ‘just-in-time’ manufacturing model owns every part of the process - from design concept, fabric sourcing and production (overseen directly by Hostetter herself) all the way to the company’s own sales network and clients. Sales consultants, who run the social shopping trunk shows, work directly with clients to select and customize each basic style. 
 
The garment is then ordered online through the website, and sewn on-demand to a client’s specifications at Ellie Kai’s ethically monitored facility in Schenzhen, China. 
 
The name Ellie Kai reflects the designer: Ellie is a nickname for Elizabeth (Liz), and Kai has many meanings around the world including “strong”.
 
Ellie Kai’s collaborative model empowers women to be “partners in design” and encourages women to build their own businesses as sales consultants. The company’s mission includes investing in education, literacy and leadership programs for women and girls and supports two key charities: “A Better Chance” (ABC) in the United States and “Room to Read”, with an emphasis on projects in Bangladesh, India and Laos.
 
The Summer 2014 Collection will debut in Boston, Wednesday, April 2nd, at Space 57, Revere Hotel with a Runway and Trunk Show.
 

Ellie Kai


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search