JOG Swimwear to host fashion show at Singapore

04 Apr '14

2 min read

On Wednesday 9 April at 8pm, the Singapore Yacht Show will have its opening cocktail at W Hotel Sentosa Cove.

At this occasion, they asked the French and upscale brand, JOG Swimwear to be their fashion sponsor and to organize a fashion show.

JOG Swimwear, the young designer brand created in 2008 by a former French synchronized swimming champion, launched this year its 5th collection in Singapore.

This fashion show will be the first collaboration between the glamorous brand and the Singapore Yacht Show.

During this event, guests will discover the new collection inspired by the designer’s hometown: Paris. Chic and glamour, the Summer collection pays tribute to famous places and legendary monuments of the City of Lights.

The « Place Vendôme », the street « Saint-Honoré », « la Place de la Concorde » or the famous « Champs Elysées » are places which have inspired the designer. The charm and romance of the city gave birth to an elegant and refined collection.

The 2014 collection re-introduces two novelties: a capsule collection « Luxury – Limited edition » made up of two women swimsuit styles, one is covered with embroideries and sequins stitched by hand, the other one got little sleeves retractable on the shoulder.

Created in 2013, the men line will continue to grow in 2014 with 2 simple and refined swim short styles. And for the third consecutive year, a coordinated mother-daughter line of 2 styles will be available. The beachwear line is made up of 3 pieces: a bustier dress and a skirt both in microfiber as well as a cotton tunic embroidered with sequins. The 2014 colour palette of this new collection is resolutely sunny.

On the warm colours side, we find an intense Red-raspberry, a flashy Geranium pink imitating the coral on the tropical shore; an intense Burgundy colour comes to enhance this dynamic duet. On the blue shades, JOG has chosen Azure blue, Emerald green and blue steel reminding the depth of the ocean.

JOG also opted for Iridescent beige imitating the sand colour under the sun plus a fruity Aniseed yellow. Classic white has been chosen to match all the bi and tri-colours combination of the collection.

JOG Swimwear is now available in 14 countries: Singapore, Malaysia, Thailand, Indonesia, China, Hong-Kong, Macau, Maldives, Seychelles, France, Germany, Belgium, Switzerland and USA through 5-star hotels, upscale department stores and specialized shops.

JOG Swimwear

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