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Bendon unveils 'The Body Elle Macpherson' Intimates
Apr '14
Bendon Group announces the global launch of THE BODY Elle Macpherson Intimates, an innovative and uniquely merchandised collection of intimate apparel.
Created and designed by Elle Macpherson, the collection delivers four silhouettes designed to offer the modern woman a wardrobe of second skin styles to support her through every aspect of her life. 
THE BODY Elle Macpherson Intimates draws inspiration from the sophistication and sensuality of the globally beloved Elle Macpherson Intimates collection, which is currently celebrating 25 years of award winning excellence.
Says Elle of the new collection, "I created THE BODY Elle Macpherson Intimates because I believe that a strong silhouette is the foundation of a great body shape, both under clothing and undressed.  I wanted to address everyday bras at accessible pricing with unique and easy to find merchandising in a crowded market."
THE BODY Elle Macpherson Intimates has four distinct silhouettes designed to suit needs and body shape:
- THE BODY BOOST is an ultra-sexy maximum lift and plunge; ideal for those looking for a sexier silhouette;
- THE BODY FIT is a sporty, sexy demi-cut bra featuring a customised lift for your shape and size;
- THE BODY NATURAL collection is unlined for a natural lift for when you want nothing between you and your bra;
- THE BODY SMOOTH molds to the body for a smooth fit and is lightly lined for a subtle lift for when you want your bra to be smooth and invisible.
Designed with fit and technology innovation the range combines smooth comfort with Elle's Australian spirit and a European handwriting of elegance, style and fashion.
"THE BODY Elle Macpherson Intimates is designed to ensure you feel your effortless best," says Elle. "When a woman enters a room I notice her silhouette; the strength, form and most importantly the presence behind it. I love my tribe of women to feel confident and to be themselves, effortlessly sexy… with THE BODY Elle Macpherson Intimates collection I'm saying, be you."

Bendon Group

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