Home / Knowledge / News / Fashion / Bendon unveils 'The Body Elle Macpherson' Intimates
Bendon unveils 'The Body Elle Macpherson' Intimates
14
Apr '14
Bendon Group announces the global launch of THE BODY Elle Macpherson Intimates, an innovative and uniquely merchandised collection of intimate apparel.
 
Created and designed by Elle Macpherson, the collection delivers four silhouettes designed to offer the modern woman a wardrobe of second skin styles to support her through every aspect of her life. 
 
THE BODY Elle Macpherson Intimates draws inspiration from the sophistication and sensuality of the globally beloved Elle Macpherson Intimates collection, which is currently celebrating 25 years of award winning excellence.
 
Says Elle of the new collection, "I created THE BODY Elle Macpherson Intimates because I believe that a strong silhouette is the foundation of a great body shape, both under clothing and undressed.  I wanted to address everyday bras at accessible pricing with unique and easy to find merchandising in a crowded market."
 
THE BODY Elle Macpherson Intimates has four distinct silhouettes designed to suit needs and body shape:
- THE BODY BOOST is an ultra-sexy maximum lift and plunge; ideal for those looking for a sexier silhouette;
- THE BODY FIT is a sporty, sexy demi-cut bra featuring a customised lift for your shape and size;
- THE BODY NATURAL collection is unlined for a natural lift for when you want nothing between you and your bra;
- THE BODY SMOOTH molds to the body for a smooth fit and is lightly lined for a subtle lift for when you want your bra to be smooth and invisible.
 
Designed with fit and technology innovation the range combines smooth comfort with Elle's Australian spirit and a European handwriting of elegance, style and fashion.
 
"THE BODY Elle Macpherson Intimates is designed to ensure you feel your effortless best," says Elle. "When a woman enters a room I notice her silhouette; the strength, form and most importantly the presence behind it. I love my tribe of women to feel confident and to be themselves, effortlessly sexy… with THE BODY Elle Macpherson Intimates collection I'm saying, be you."
 

Bendon Group


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Lenzing

Textiles | On 25th Jun 2018

Lenzing launches Veocel nonwoven speciality brand

Leading fibre company, the Lenzing Group has unveiled Veocel, the new ...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search