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MIU MIU opens new store in Paris
May '14
A temporary Miu Miu store comes to life in place Beauvau, at the heart of the French fashion capital of Paris, home to the house’s biannual main line women’s wear shows since 2006.
The project, designed by architect Roberto Baciocchi, is laid out over two levels, has a total area of 590-square-metres, and is dedicated to collections of women's apparel, handbags, accessories and footwear. The space will be open for twelve months approximately.
The vitality of the city penetrates a façade dominated by metal-framed windows, creating a continuous relationship between indoor and outdoor space.
Inside, the ground floor is divided into three cosy environments and is characterised by walls, furniture and sofas covered entirely in gold damask, an iconic feature of the Miu Miu brand across the world.
Black marble passageways and sumptuous beige carpet lend a distinct feeling of comfort and luxury to the whole.
The damask theme is continued – and renewed – in fresh and invigorating colourways. A staircase clad in green damask leads visitors to the second storey, where that same fabric is used on walls, furniture and floor: a unique and special flourish. From there, a final room dedicated to ready-to-wear is reached, where red damask evokes an uplifting spirit of femininity and charm. Soft gold damask curtain, decorated with large mirrors, reveals intimate dressing room areas.
The dramatic nature of the interior is enhanced by spotlighting suspended from polished metal trellis and particular to this space. A pale ceiling boasts original cornices and is testimony to the distinctly Parisian history of the store.


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