Indianwear label 'SVA' unveils bridal studio in Mumbai

03 Jul '14

4 min read

“Our signature style this season is the floor length heavily embellished jacket. We play around with this silhouette depending on the occasion, keeping it heavily embellished or light & flowing. A long jacket compliments the Indian body type very well and is a versatile, classic piece that can be worn as a separate over a lehenga, palazzos and even jeans!”, says Sonam.

Floor length gowns, kalidar kurtas, saris and Lehenga make the bridal range a comprehensive collection with something for almost every body structure, budget and personality.

While brides are pampered and spoilt for choice on the ground level, grooms are led to the first floor where a cross section of sartorial style statements for season await. A lot of emphasis is given to hand embroideries and age old surface ornamentation such as pitawork, aari, gota ,touches of resham work, zari and taarwork which are all painstakingly embellished on the garments, at time taking over a month to complete.

Finish and Fit is another area that is of supreme importance at Sva

In a market crowded with too many choices and styles, here is a destination that offers the bride and groom a tasteful variety of designs that are a beautiful marriage of trends with comfort, tradition, classic touches and wearability. Sva has always received tremendous appreciation for the fine blend they have achieved keeping all these factors in mind. After journeying through two seasons at LFW, SVA proudly presents their signature space in the fashion & retail hub of Mumbai.

More About Sva and Sonam & Paras Modi

SVA meaning ‘soul’ in Sanskrit is the labour of love by Sonam & Paras Modi. "Our conviction is that there is no better canvas than the human form and there is no better masterpiece to take inspiration from than India. Our passion for heritage reflects in every design and creation", says Sonam Modi.

Sonam’s expertise as a creative designer and Paras Modi’s previous background in International Business and most importantly their willingness to start something together gave birth to SVA.

SVA is synonymous with head turning traditional fashion and bridal looks. Sva is a niche label for those that appreciate craftsmanship, vibrant colour and a strong Indian aesthetic.

Sonam & Paras Modi

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