Home / Knowledge / News / Fashion / Yamamay taps Camille Lacourt for Jaked's men's line
Yamamay taps Camille Lacourt for Jaked's men's line
Jul '14
Yamamay Men’s Collection is represented by a new testimonial: Camille Lacourt. French swimmer, and world backstroke champion.
Camille is not only known for his competitive character, in fact his physical handsomeness and deep eyes are hard to be forgotten.
Indeed, these amazing features make him the perfect testimonial: on one hand his seriousness and dedication represent the definition of an athlete; on the other side the title of “sexiest” man at London’s Olympic games is a remarkable appellation.
Camille is the protagonist of the last Basic Collection with some beautiful black and white pictures for different continuative items from Yamamay itself. The Minimal and Millennium collections are now a must for the modern man. Alongside these lines, we find the new Fresh Collection: such pieces are realized with an innovative fabric, which is highly transpiring. Because of this characteristic, the collection is perfect for both sport and free time.
Camille is not only an underwear testimonial; in fact he is also the face of Pianoforte’s parallel brand Jaked. The firm is indeed specialized in the production and distribution of products devoted to the swimming world. Because of that, the French swimmer has chosen Jaked as his technical sponsor for the next Olympic Games.
The J-Katana model is the current competition swimsuit worn by Lacourt at every swimming event; this swimwear is fully heat-taped, and its technology is completely “Made in Italy”. Engineered in bi-elastic textile fiber and with a unique “AcquasuAcqua” treatment, the swimsuit almost completely reduces water’s friction. Whereas, with the name Podium, the Italian company has also dedicated to Lacourt a new “fashion” collection focused on swimsuits exclusively made for the beach.
With both its athletic and swimming collections, JAKED will be by the French athlete’s side for the next two years; the partnership will continue through Rio 2016’s Olympic games.


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search