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Bendon and Playboy collaborate on new lingerie range
14
Aug '14
Bendon, the New Zealand-based intimate apparel maker, has teamed up with the American men’s lifestyle magazine Playboy to create a new range of lingerie based on the former’s customized push-up bra technology BIOFIT.
 
Crafted from soft feminine fabrics, the line includes bras with band sizes ranging from 32 to 38 and cup sizes A to DD, knickers or Brazilian thongs in XS to L sizes as well as corsets with band sizes 32 to 38 and cups up to A to DD.
 
Set in a palette of sensuous colours like black, nude, hot pink, white, red and purple, the luxurious pieces are adorned with delicate lace detailing and dark and light trellis patterns.
 
Justin Davis-Rice, the CEO, Bendon said in a statement, “At Bendon, we’re proud to deliver the latest in intimate apparel innovation. BIOFIT x Playboy fuses the allure of Playboy with our renowned BIOFIT technology for a contemporary, stylish and seductive everyday line. We couldn’t be more thrilled to partner these two iconic brands to offer customers with a new and improved intimates experience.”
 
Matt Nordby, the President of Global Licensing at Playboy Enterprises also commented on the collaboration by saying, “Playboy has celebrated the female form for more than 60 years and the BIOFIT x Playboy line honors that tradition with its seductive aesthetic, as well as the exquisite detailing and customized fit that Bendon brands are known for. We’re excited about the release of this collaboration that perfectly combines fashion and function.”
 
BIOFIT is centred on customized padding technology – each fit offers unique inner support to create the perfect measure of cleavage according to cup size. With unique customization to create the perfect boost and fit, the much-loved BIOFIT bra set a new standard in intimate apparel and quickly became a wardrobe staple for lingerie lovers across the U.S. when it was first introduced to the marketplace at Victoria’s Secret.
 
The BIOFIT x Playboy collection heralds a new era in bra technology and fit with next generation features, including BIOFIT’s exclusive SecretService suede-touch lining, which is designed to keep wearers lifted, in place and adjustment-free all day. 
 
Bendon Group is a leading, global provider of intimate apparel. Founded in New Zealand in 1947, the Company distributes its stylish and comfortable products across 34 countries. Ranging from high fashion to everyday wear, Bendon Group’s products epitomise premium quality through design expertise and innovation. The Company's iconic brand portfolio includes Elle Macpherson Intimates, which is currently celebrating its 25th year of award winning excellence.
 

Fibre2fashion News Desk - India


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