Home / Knowledge / News / Fashion / Tracy Reese becomes CFDA's Washable Fashion's debutante
Tracy Reese becomes CFDA's Washable Fashion's debutante
06
Sep '14
Photo: Business Wire
Photo: Business Wire
The American fashion designer Tracy Reese has become the inaugural designer ambassador of the Council of Fashion Designers of America (CFDA) supported Washable Fashion Initiative, a program that aims to promote washable fashion within the industry and educate designers about the benefits of using machine washable fabrics in their designs.

Created in partnership with the laundry detergent brand Tide, the 50-year-old women’s ready-to-wear clothing and home fashion specialist has recently debuted her maiden collection made from completely machine washable materials like cotton, acrylic, wool, polyamide, polyurethane, elastane, polyester, rayon and spandex.

Part of the designer’s latest fall 2014 collection, the 8-piece Tracy Reese Washable Fashion for Tide line includes an array of fashion-forward separates such as cosy cable-knit sweaters, metallic cargo pants as well as stylish jacquard skirts and dresses.

Reese said in a statement, “It’s always been important for me to create garments for real women, which is why this has been such a fun project for me. It has been a great experience working with the CFDA and Tide on the Washable Fashion Initiative.”

“It gave me a chance to prove something that I already know, which is that you can create beautiful designer garments that can be cared for easily at home. This is just a natural extension of my work as a designer. Ultimately what I’ve taken away from this is that washable garments can be fashionable. I will continue to design with washable fabrics to make my clothing more accessible to women,” she adds.

Karen Klei Schlosser, the Associate Marketing Director of Tide manufacturer Procter & Gamble’s North American Fabric Care, also said, “Tracy Reese has been an unbelievable partner since day one serving as an advocate for washable fashion among her peers and customers,”

“After a collaborative partnership, we’re excited to see her designs now available for purchase, and are confident her customers will appreciate the ease with which these washable looks can be cared for at home using Tide,” she adds.

The line is currently available for sale at TracyReese.com and the American retail stores including Anthropologie and Nordstrom where Tracy Reese designs are being sold.
The Washable Fashion Initiative encourages the use of machine washable fabrics and yarns which ultimately makes designer fashion easier for consumers to care for their favourite looks at home.

Founded in 1996, the Tracy Reese brand is known for timeless wearable looks with art-inspired prints, modern textures and different varieties of fabrics.

Headquartered in Cincinnati, Ohio, Procter & Gamble is an American multinational consumer goods company.(PB)

Fibre2fashion News Desk - India


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search