Home / Knowledge / News / Fashion / Tracy Reese becomes CFDA's Washable Fashion's debutante
Tracy Reese becomes CFDA's Washable Fashion's debutante
Sep '14
Photo: Business Wire
Photo: Business Wire
The American fashion designer Tracy Reese has become the inaugural designer ambassador of the Council of Fashion Designers of America (CFDA) supported Washable Fashion Initiative, a program that aims to promote washable fashion within the industry and educate designers about the benefits of using machine washable fabrics in their designs.

Created in partnership with the laundry detergent brand Tide, the 50-year-old women’s ready-to-wear clothing and home fashion specialist has recently debuted her maiden collection made from completely machine washable materials like cotton, acrylic, wool, polyamide, polyurethane, elastane, polyester, rayon and spandex.

Part of the designer’s latest fall 2014 collection, the 8-piece Tracy Reese Washable Fashion for Tide line includes an array of fashion-forward separates such as cosy cable-knit sweaters, metallic cargo pants as well as stylish jacquard skirts and dresses.

Reese said in a statement, “It’s always been important for me to create garments for real women, which is why this has been such a fun project for me. It has been a great experience working with the CFDA and Tide on the Washable Fashion Initiative.”

“It gave me a chance to prove something that I already know, which is that you can create beautiful designer garments that can be cared for easily at home. This is just a natural extension of my work as a designer. Ultimately what I’ve taken away from this is that washable garments can be fashionable. I will continue to design with washable fabrics to make my clothing more accessible to women,” she adds.

Karen Klei Schlosser, the Associate Marketing Director of Tide manufacturer Procter & Gamble’s North American Fabric Care, also said, “Tracy Reese has been an unbelievable partner since day one serving as an advocate for washable fashion among her peers and customers,”

“After a collaborative partnership, we’re excited to see her designs now available for purchase, and are confident her customers will appreciate the ease with which these washable looks can be cared for at home using Tide,” she adds.

The line is currently available for sale at TracyReese.com and the American retail stores including Anthropologie and Nordstrom where Tracy Reese designs are being sold.
The Washable Fashion Initiative encourages the use of machine washable fabrics and yarns which ultimately makes designer fashion easier for consumers to care for their favourite looks at home.

Founded in 1996, the Tracy Reese brand is known for timeless wearable looks with art-inspired prints, modern textures and different varieties of fabrics.

Headquartered in Cincinnati, Ohio, Procter & Gamble is an American multinational consumer goods company.(PB)

Fibre2fashion News Desk - India

Must ReadView All

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Urmil Arya

Sushila International, a well established textile organisation established ...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search