Home / Knowledge / News / Fashion / Louis Vuitton at top spot in Brand Passion Report
Louis Vuitton at top spot in Brand Passion Report
08
Jan '15
Louis Vuitton held the first spot at the global level on the ‘Brand Passion Report: Luxury Brand Retailers’ released by NetBase, a leading real-time social business platform.
 
During the two-year (2012-14) study, NetBase anaylsed over 95 million social-media mentions to identify changes in consumer preferences and determined top 45 luxury brands in the world.
 
While Louis Vuitton took the No. 1 spot, it was followed by US-based Apple, Chanel and Burberry, all improving their ranks compared to the previous report.
 
Hermes and Gucci were few places down and were ranked at fifth and sixth places respectively. Interestingly, Mulberry fell off the top 15 global luxury brands list.
 
The other luxury brands that made it to the top 10 in the list include LVMH and Dior, which came in at No. 9 and No. 10, respectively. Prada came in at No. 11, London’s Wild Swans skyrocketed to No. 13, while Jimmy Choo came in at No. 14 in the list. 
 
Coach was the only US fashion brand that made it to the top 15 in the list, and was placed at No. 15.
 
NetBase said the Brand Passion Report is based on the analysis of millions of data sources, spanning the globe and the social web. “Our superior patented language processing engine parses the nuances of language, analysing the relevance and ‘connective tissue’ of every sentence to extract the ‘true’ meaning,” it mentions. (RKS)
 

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search