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Gap restructures leadership with senior VP Scott Key
30
Jan '15
American multinational clothing retailer Gap has taken some key leadership re-evaluation measures to re-boot the brand’s overall image and create a consistent, customer-centric experience across all channels globally.

With the primary aim to provide a better service to its customers, the brand has appointed its long-time employee Scott Key as senior vice president and general manager of Customer Experience.

As per the new role, the just recruited VP, who has served in several senior leadership roles within the company before, will oversee a newly combined e-commerce and marketing organization and would drive a powerful connection across these critical customer touch-points internationally.

Jeff Kirwan, global brand president of Gap, spoke about the appointment in a statement, “Scott will help us bring together our marketing and digital expressions so each interaction with our customers is consistent and compelling. It’s a customer-first approach that reflects how people shop today.”

During his Gap tenure, Key has essayed several major leadership roles within the Growth, Innovation and Digital division, establishing a track record for innovation while working closely with incoming chief executive officer, Art Peck. Most recently, he oversaw the company’s Customer Engagement Marketing function.

In addition to new recruitment in leadership structure, the company has also eliminated the role of creative director, resulting in Rebekka Bay’s prompt exit. The firm has a strong senior design team in place to ensure a seamless transition.

“I would personally like to thank Rebekka for her passion and the creative processes she’s brought to the brand. She has helped develop a dynamic design team, some of the best creative talent in the industry, and I’m confident that our strong bench of senior designers will see the brand into its next phase,” reveals Kirwan.

The president also talked about the new reformatory steps adopted by the firm, “Now’s the time to intensify our customer focus and break-through with a truly dynamic and integrated approach to building relationships with our customers.”

“As we look to the future, now is the right time to make these changes and focus the brand on delivering casual, American style and building strong relationships with our customers around the world,” he adds.

Founded in San Francisco in 1969, Gap Inc. owns more than 1,700 company-operated and franchise retail locations around the world. The company makes men’s, women’s, and children’s clothing under the Gap, Banana Republic, Old Navy, Piperlime, Athleta and Intermix brands. (PB)

Fibre2fashion News Desk - India


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