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California's Bebe Stores launches Viva La Vida for spring
Feb '15
bebe Spring 2015 (Photo: Business Wire)
bebe Spring 2015 (Photo: Business Wire)
Californian womenswear retailer Bebe Stores has unveiled a new artful, floral and leopard print adorned collection ‘Viva La Vida!’ for the spring season.

Replete with flowing silhouettes and exotic embellishments, the line incorporates sheer insets, asymmetric hemlines, beautiful draping, shimmering beading details and metallic accents.

Based on a mixed palette of tropical hues like coral, turquoise and soft yellows along with season-appropriate subtle tones of white and light beiges, the range includes dramatic maxis, high and low length dresses, polished cocktail numbers, linen suiting, sophisticated jumpsuits and exquisite occasionwear pieces.

The line also offers strappy metallic sandals and neutral wedges with day-to-night versatility to suit woman’s different lifestyles.

The campaign for Viva La Vida collection has been fronted by Russian model and actress Irina Shayk.

Speaking on the new advertorial, Jim Wiggett, CEO-Bebe, said “The campaign mirrors our brand identity of unleashing the power of confident, feminine and fashionable women.”

Launched in 1976, the global specialty retailer Bebe Stores, develops and produces a distinctive line of contemporary women’s apparel and accessories under Bebe, Bebe Sport and Bbsp brand names. The firm currently operates 171 Bebe retail stores and 36 Bebe outlet stores in the US, US Virgin Islands, Puerto Rico and Canada. It also maintains online presence through bebe.com alongside licensee operations in approximately 23 countries. (PB)

Fibre2fashion News Desk - India

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