Home / Knowledge / News / Fashion / Finish Line launches Reebok's ZPump Fusion in its stores
Finish Line launches Reebok's ZPump Fusion in its stores
11
Mar '15
American athleticwear retailer Finish Line has sealed a mall-exclusive agreement with the international fitness and sportswear brand Reebok to sell the latter’s new revolutionary running shoe line ZPump Fusion in its stores nationwide.

The lightweight customizable collection is replete with a new and proprietary air-filled cage that not only surrounds but also pumps and moulds itself as per the individual foot shape of the runner to provide a locked-in custom fit.

Speaking on the new shoe line in a press statement, Jeff Morrell, senior vice president and general merchandise manager at the Indianapolis retailer, said, “Reebok has made great strides in innovation with the introduction of its new ZPump Fusion. Customization drives our customer today and the ZPump offers a fresh take on this with a nod to retro, which is also very much on-trend.”

The footwear collection is made up of three essential components-The Pump technology that pumps up and wraps around the individual shapes and contours of the foot, The Fusion Sleeve (a four way seamless compression stretch sleeve that holds together the key components of the ZPump Fusion, and ZRATED outsole (a high-speed, underfoot performance that provides increased handling and control to runners).

While commenting on the new footwear design, Paul Litchfield, inventor of The Pump and head of Reebok Advanced Concepts, revealed, “ZPump Fusion represents a revolutionary new approach to The Pump technology. It conforms to the shape of your foot to give you a locked-in custom fit when you run. It is completely structure-less when not inflated and then moulds to the individual shape of your foot once you put it on.”

The ZPump Fusion, which was officially unveiled at Reebok’s cutting edge #GetPumped event in New York City this month, will debut at Finish Line in five colours for men and three for women. (PB)

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Pantone

Textiles | On 25th Jun 2018

Pantone unveils polyester standards

Pantone, provider of professional colour standards for the design...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search