Home / Knowledge / News / Fashion / Finish Line launches Reebok's ZPump Fusion in its stores
Finish Line launches Reebok's ZPump Fusion in its stores
11
Mar '15
American athleticwear retailer Finish Line has sealed a mall-exclusive agreement with the international fitness and sportswear brand Reebok to sell the latter’s new revolutionary running shoe line ZPump Fusion in its stores nationwide.

The lightweight customizable collection is replete with a new and proprietary air-filled cage that not only surrounds but also pumps and moulds itself as per the individual foot shape of the runner to provide a locked-in custom fit.

Speaking on the new shoe line in a press statement, Jeff Morrell, senior vice president and general merchandise manager at the Indianapolis retailer, said, “Reebok has made great strides in innovation with the introduction of its new ZPump Fusion. Customization drives our customer today and the ZPump offers a fresh take on this with a nod to retro, which is also very much on-trend.”

The footwear collection is made up of three essential components-The Pump technology that pumps up and wraps around the individual shapes and contours of the foot, The Fusion Sleeve (a four way seamless compression stretch sleeve that holds together the key components of the ZPump Fusion, and ZRATED outsole (a high-speed, underfoot performance that provides increased handling and control to runners).

While commenting on the new footwear design, Paul Litchfield, inventor of The Pump and head of Reebok Advanced Concepts, revealed, “ZPump Fusion represents a revolutionary new approach to The Pump technology. It conforms to the shape of your foot to give you a locked-in custom fit when you run. It is completely structure-less when not inflated and then moulds to the individual shape of your foot once you put it on.”

The ZPump Fusion, which was officially unveiled at Reebok’s cutting edge #GetPumped event in New York City this month, will debut at Finish Line in five colours for men and three for women. (PB)

Fibre2fashion News Desk - India


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search