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Enro launches new line of performance dress shirts
Mar '15
American non-iron shirt maker Enro has launched a new line of technology-enhanced performance dress shirts with wrinkle-free properties.

Replete with the menswear brand’s patented cooling technology and stain-release finish E-Luxe Performance, the collection offers an ultimate crisp professional look combined with non-iron finish and UVA and UVB protection.

Commenting on the range, Lance Itkoff, president of Enro’s parent company- The Apparel Group, said in a media statement, “The launch of our new dress shirt is the most dynamic advancement in luxury performance in more than 20 years. Featuring E-Luxe Performance, this collection has been re-engineered from fabric to finished garment.”

Available in a variety of check and stripe options, the colourful collection includes shirts with French cuffs as well as modified spread and herringbone point collar styles.

Apart from the introduction of ‘The Best Performing Shirt in The World’, the brand has also launched its e-commerce website featuring full luxury dress and sport shirt collections coupled with luxury-inspired styling and performance technologies.

“With the launch of Enro.com, we have used all of the latest technologies to create a first-class retail experience for our customers,” Itkoff stated about the new digital segment.

Started in 1919, Enro is currently sold in hundreds of finest specialty stores across the US. (PB)

Fibre2fashion News Desk - India

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