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Hidesign forays into men's footwear
Apr '15
Indian luxury leather goods specialist Hidesign has forayed into footwear with the launch of a brand new leather-lined shoes collection for men.

Replete with the label’s signature premium leathers and craftsmanship, the hand polished and finished pieces are all vegetable tanned using a 40-day-long elaborate tanning technique which uses local Myrobalam seeds, wattle bark and Pungam oil.

“Hidesign’s shoes are a pure expression of our values and what we love best -- adventure, travel, clean design, and wonderful materials. Hidesign has increasingly been growing into a lifestyle brand, from bags, garments to sunglasses and now shoes,” Dilip Kapur, president Hidesign, said while introducing the new product category.

The introductory men’s range, which will feature both formal and casual shoes like moccasins, boat shoes and sneakers in washed leather, would be initially available at the brand’s top 30 exclusive stores in India as well as online. Following the menswear launch, a womenswear range, comprising dressy evening shoes, wedges and sandals, would also be released.

Known for its high quality natural leather and smooth soft glow of its solid brass fittings on products, Hidesign is retailed at premium international outlets – John Lewis, Selfridges and House of Fraser in the UK, Myers and David Jones in Australia, Stuttafords in South Africa, Parksons and Robinsons in South East Asia. The company has some 84 exclusive stores and a distribution network in 23 countries. In India, the products are available at all exclusive Hidesign outlets and leading retail stores including Shoppers Stop, Lifestyle, Centrals, The Bombay Store, Westside and Landmark.

The leather lining ensures that the feet can breathe easily and the shoes are both flexible and comfortable to wear. (PB)

Fibre2fashion News Desk - India

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