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Uniqlo banks on Hana Tajima for women's 'lifewear'
Jul '15
Courtesy: Uniqlo
Courtesy: Uniqlo
To create a modest "lifewear" for women, Japanese retail company Uniqlo has recently teamed up with a Muslim fashion designer - Hana Tajima, according to media reports.

In line with Uniqlo’s LifeWear concept, the collection is designed to meet the needs of women who value comfortable and relaxed wear. This inaugural collection takes inspiration from an international approach in appreciation of diverse culture and style.

The company, whose new collection includes long, flowing skirts, tapered ankle-length pants and traditional wear like kebaya and hijabs, claims that the collection fuses contemporary design and comfortable fabrics with traditional values.

Designed by popular British fashion blogger, who converted to Islam at the age of 17, the range carefully blends modern prints and colours with modest cuts to cater to all women who embrace a modest style.

Moreover, the pieces in the collection are all made from smooth, breathable and non-restrictive fabrics with rayon being one of the key materials.

The tops in the collection range from layered blouses to wrap and tie back tunics, including both loose-fitting and straight-legged pants, which are made with high waistlines and void of pockets.

The designer claims that the dresses are designed to drape over the body without clinging too tightly, creating a feminine silhouette in a modest way with long boat neck dresses and camisoles.

The traditional Kebaya in the range can be worn three ways whereas the hijabs comes in a wide range of edgy patterns and can be worn as head scarves or wrapped around the neck. (SH)

Fibre2Fashion News Desk – India

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