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Bespoke apparel label Vitruvien plans global expansion
14
Jul '15
Vitruvien, a custom tailored apparel label for men, plans to foray into the international market. With an estimated growth rate of 20 per cent per year, the fashion segment is projected to reach a market size of $2.9 billion by 2016. Growing Internet penetration and the increasing presence of online stores is spreading awareness of luxury and branded products and fueling the demand for high-end products and the company aims to be a part of this growth story, it said in a press statement..

Vitruvien plans to expand its business of custom-tailored shirts to Australia, Hong Kong, Singapore, UAE and the US.

“From the outset our goal was to work towards building an international brand for custom shirts. We launched in India over a year ago to understand the business model for online bespoke shirts. The overwhelming response from our Indian customers in the past year has given us the confidence for our international launch. Initially, we are targeting the bespoke shirts market in Australia, Hong Kong, Singapore, USA and UAE, all of which are growing enormously. Barring the US, rest of the markets are currently under-penetrated when it comes to custom shirt offerings.”Vitruvien co-founder Rajesh Goradia said.

With this, Vitruvien aims to put India on the bespoke map of the world and intends to increase its revenues three times over the next one year. (SH)

Fibre2Fashion News Desk – India


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