Home / Knowledge / News / Fashion / Bespoke apparel label Vitruvien plans global expansion
Bespoke apparel label Vitruvien plans global expansion
Jul '15
Vitruvien, a custom tailored apparel label for men, plans to foray into the international market. With an estimated growth rate of 20 per cent per year, the fashion segment is projected to reach a market size of $2.9 billion by 2016. Growing Internet penetration and the increasing presence of online stores is spreading awareness of luxury and branded products and fueling the demand for high-end products and the company aims to be a part of this growth story, it said in a press statement..

Vitruvien plans to expand its business of custom-tailored shirts to Australia, Hong Kong, Singapore, UAE and the US.

“From the outset our goal was to work towards building an international brand for custom shirts. We launched in India over a year ago to understand the business model for online bespoke shirts. The overwhelming response from our Indian customers in the past year has given us the confidence for our international launch. Initially, we are targeting the bespoke shirts market in Australia, Hong Kong, Singapore, USA and UAE, all of which are growing enormously. Barring the US, rest of the markets are currently under-penetrated when it comes to custom shirt offerings.”Vitruvien co-founder Rajesh Goradia said.

With this, Vitruvien aims to put India on the bespoke map of the world and intends to increase its revenues three times over the next one year. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 24th Oct 2016

Baba Ramdev’s Patanjali to enter textile manufacturing

Patanjali Ayurved, an enterprise initiated by yoga guru Baba Ramdev,...

Textiles | On 24th Oct 2016

German technology to help in energy saving in textiles

German technology can play a major role making the environment...

Courtesy: Trupik

Apparel/Garments | On 24th Oct 2016

Virtual 3D fitting rooms revolutionising online shopping

Virtual fitting rooms meant to bridge the gap between e-commerce...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Nuno Venda

‘There has been an increase in demand for water based inks, rather than...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search