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Fabletics to open brick-and-mortar stores in US
Jul '15
General Growth Properties, Inc. a real estate investment trust that owns, develops, and operates regional shopping malls across the US, has announced that Fabletics, the online activewear and accessories line co-founded by award-winning actress Kate Hudson, will open its first brick-and-mortar stores at five GGP locations later this year to build on the success of its e-commerce platform.

Launched in 2013, Fabletics offers premium fashion-forward activewear for women, and recently launched a versatile and high-performance athletic wear line for men, FL2.

“Adding Fabletics stores to our mall portfolio will give shoppers more access to an innovative activewear brand that is already making waves online,” said Alan Barocas, Sr. EVP of Leasing, GGP. “More and more, we are seeing pure-play retailers like Fabletics see the value of adding physical locations to enhance sales and brand visibility. In fact, 90 per cent of all US retail sales occur at physical stores, and when a pure-play retailer opens a physical store, they see online sales increase three to five times in the same trade area.”

In a statement, GGP said the Fabletics stores will feature an assortment of amenities to provide an elevated experience for shoppers, including mobile points of sale, free shipping from warehouses for out-of-stock items, in-store fitting appointments, buy online and pick-up in store (BOPUS), as well as a virtual shopping cart to help customers complete their shopping online after their in-store visit.

“We are excited to be opening our first retail locations with GGP,” said Gregg Throgmartin, president of retail, Fabletics. “As an e-commerce leader that is expanding into brick-and-mortar retail, it was key that we partner with an innovative shopping center owner that has introduced cutting-edge retail concepts to fashion-forward and stylish customers.” (SH)

Fibre2Fashion News Desk – India

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