Home / Knowledge / News / Fashion / Fabletics to open brick-and-mortar stores in US
Fabletics to open brick-and-mortar stores in US
16
Jul '15
General Growth Properties, Inc. a real estate investment trust that owns, develops, and operates regional shopping malls across the US, has announced that Fabletics, the online activewear and accessories line co-founded by award-winning actress Kate Hudson, will open its first brick-and-mortar stores at five GGP locations later this year to build on the success of its e-commerce platform.

Launched in 2013, Fabletics offers premium fashion-forward activewear for women, and recently launched a versatile and high-performance athletic wear line for men, FL2.

“Adding Fabletics stores to our mall portfolio will give shoppers more access to an innovative activewear brand that is already making waves online,” said Alan Barocas, Sr. EVP of Leasing, GGP. “More and more, we are seeing pure-play retailers like Fabletics see the value of adding physical locations to enhance sales and brand visibility. In fact, 90 per cent of all US retail sales occur at physical stores, and when a pure-play retailer opens a physical store, they see online sales increase three to five times in the same trade area.”

In a statement, GGP said the Fabletics stores will feature an assortment of amenities to provide an elevated experience for shoppers, including mobile points of sale, free shipping from warehouses for out-of-stock items, in-store fitting appointments, buy online and pick-up in store (BOPUS), as well as a virtual shopping cart to help customers complete their shopping online after their in-store visit.

“We are excited to be opening our first retail locations with GGP,” said Gregg Throgmartin, president of retail, Fabletics. “As an e-commerce leader that is expanding into brick-and-mortar retail, it was key that we partner with an innovative shopping center owner that has introduced cutting-edge retail concepts to fashion-forward and stylish customers.” (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Moments of EPA signing in Tokyo. Courtesy: Twitter handle of Jean-Claude Juncker

Textiles | On 18th Jul 2018

EU and Japan sign Economic Partnership Agreement

European Union and Japan have signed an Economic Partnership...

Courtesy: Tego

Apparel/Garments | On 18th Jul 2018

Tego plans to expand product range in 2018-19

Tego, a company that creates premium athletic gear for modern...

Courtesy: OrganoClick

Textiles | On 18th Jul 2018

OrganoClick's OrganoTex finish is biodegradable

OrganoClick AB, developer and producer of environment-friendly fibre...

Interviews View All

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search