Home / Knowledge / News / Fashion / Adidas relaunches art work collection -Supershell
Adidas relaunches art work collection -Supershell
27
Jul '15
Singer Pharrell Williams has teamed up with shoe brand Adidas to relaunch the Supershell Superstar Sneaker, according to media reports.

The 42-year-old musician and fashion icon has been busy working with a group of artists to relaunch the shoe using different "creative modes" including "graffiti" and "candid moments captured on film" used as prints on the rubber toe of the garment.

Williams has collaborated with four artists from around the globe; New York contemporary artist Todd James, British-Iraqi architect Zaha Hadid, US photographer and director Cass Bird, and Japanese contemporary artist Mr., each of whom bring their unique vision to the sneaker's toecap.

The footwear is offered in black and white shades that allows the vibrant artworks to take center stage. Adding an additional layer to the concept, each left and right shoe features a different graphic treatment for the ultimate pick 'n' mix collection to create the perfect personal expression.

Talking about his contribution sportswear brand's footwear collection, Williams said, "I appreciate Adidas for having the willingness to open the garments and footwear to be a canvas for all these creative minds. I feel like in everything they do they are curious people."

There will be a global release on August 7, with a limited release and exclusive artworks for different regions around the globe. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

President Donald Trump; Courtesy: White House

Textiles | On 23rd Jan 2017

US textile industry eager to work with President Trump

The US textile industry is eager to work with President Donald Trump...

Textiles | On 23rd Jan 2017

LyondellBasel expands Texas plant ethylene capacity

US based producer of petrochemicals and speciality chemicals...

Textiles | On 23rd Jan 2017

China’s cotton imports down 39% in 2016

China’s total cotton imports declined by 39.1 per cent to ...tons in...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search