Home / Knowledge / News / Fashion / Calvin Klein announces new global ad campaign
Calvin Klein announces new global ad campaign
30
Jul '15
Courtesy: Calvin Klein/ Mario Sorrenti
Courtesy: Calvin Klein/ Mario Sorrenti
Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. has announced its Fall 2015 Calvin Klein Jeans global multi-media advertising campaign, which shares stories of love, lust and sexual desire unfolding through intimate messages shared between people from around the world as they navigate the world of digital dating.

An innovative sociological experiment turned fashion campaign, the visuals provide an editorial narrative of how a modern generation uniquely approaches sexual connection in a digital world, PVH said in a press release.

The latest campaign for the brand includes a diverse global cast of Grace Hartzel, Ethan James Green, Aya Jones, Julia Van Os, Piero Mendez, Alessio P., Imaan Hammam, Harmony Boucher, Torin Verdone, Laura Julie, Noma Han, Jaime Carpena, Tiana Tolstoi, Reid Rohling and real life couple actor, Will Peltz, and girlfriend, Kenya Kinski Jones, daughter of music mogul Quincy Jones and actress Nastassja Kinski.

Consumers act as spectators as the campaign communicates the intricacies of modern relationships in a digital age, shedding a light on how dating and sex has evolved over time, inspired by true stories of young adults in New York, London, Sao Paulo and Seoul.

“Calvin Klein Jeans has a long history of combining sexual energy with cultural relevance,” said Melisa Goldie, chief marketing officer of Calvin Klein, Inc. “Through this campaign, we're creating an emotional connection with today's technology driven generation, highlighting the new normal channel for modern meet-ups.”

The digitally led campaign, also spanning outdoor and print advertising, will run in 27 markets globally and include partnerships with VICE and Tinder, making this the first time that Calvin Klein Jeans has advertised on the dating platform. Social and mobile will be used to amplify and create conversation around the campaign, leveraging the combined reach of the brand and the talents' own social media vehicles. Outdoor will include non-traditional formats in key city centers. The advertising imagery will also include the #mycalvins call to action, which invites fans of the brand to actively participate in the social media campaign by posting selfies of themselves wearing Calvin Klein, the release said. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search