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Timberland Company rolls out new GoLite footwear line
13 Jun '06
3 min read
"GoLite and Timberland are authentic outdoor brands grounded in functional and purposeful innovation," said Jeffrey Swartz, Timberland's President and CEO. "GoLite's core essence is ultra-lightweight apparel and gear that delivers the highest level of performance. They've raised the bar in the outdoor market, and we look forward to building upon this ideal in the performance trail running footwear category."
GoLite co-founder and CEO Kim Coupounas said, "Our companies share many values, including our dedication to excellence, innovation, and being good corporate citizens. We are honored to be working with a company that is a global leader in premium quality footwear and corporate social and environmental responsibility."
The GoLite footwear business will be spearheaded by industry veteran Bill Dodge, who recently joined Timberland as Senior Director, GoLite Footwear. Dodge has deep experience in leadership positions for product, brand, and new business launches with Salomon and New Balance over the last 16 years.
Reporting to Gary Smith, Senior VP and GM of Timberland's portfolio of outdoor brands, Dodge will be responsible for all aspects of the launch and sustained growth and evolution of the GoLite footwear franchise.
With this launch, the portfolio of outdoor brands being managed by Timberland now includes Timberland Outdoor Performance, GoLite footwear, Mion and SmartWool.
Timberland is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Its products are sold worldwide through wholesale channels as well as Timberland retail stores.
GoLite, based in Boulder, Colorado, sparked a lightweight revolution in 1999 when it introduced a full range of ultra-lite equipment and clothing for backpacking and other outdoor adventures that rocked the outdoor sports world. Today it sponsors professional athletes in trail running, adventuring racing, fast-packing, and thru-hiking and regularly shares 'fast + lite' techniques in outreach seminars around the world.
GoLite co-founder and CEO Kim Coupounas said, "Our companies share many values, including our dedication to excellence, innovation, and being good corporate citizens. We are honored to be working with a company that is a global leader in premium quality footwear and corporate social and environmental responsibility."
The GoLite footwear business will be spearheaded by industry veteran Bill Dodge, who recently joined Timberland as Senior Director, GoLite Footwear. Dodge has deep experience in leadership positions for product, brand, and new business launches with Salomon and New Balance over the last 16 years.
Reporting to Gary Smith, Senior VP and GM of Timberland's portfolio of outdoor brands, Dodge will be responsible for all aspects of the launch and sustained growth and evolution of the GoLite footwear franchise.
With this launch, the portfolio of outdoor brands being managed by Timberland now includes Timberland Outdoor Performance, GoLite footwear, Mion and SmartWool.
Timberland is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Its products are sold worldwide through wholesale channels as well as Timberland retail stores.
GoLite, based in Boulder, Colorado, sparked a lightweight revolution in 1999 when it introduced a full range of ultra-lite equipment and clothing for backpacking and other outdoor adventures that rocked the outdoor sports world. Today it sponsors professional athletes in trail running, adventuring racing, fast-packing, and thru-hiking and regularly shares 'fast + lite' techniques in outreach seminars around the world.
Timberland Company
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