Names entered on company website will continue to scroll on the Rado billboard above the Swatch store located on 45th Street and Broadway through October 31, 2006.
In 1962, Rado launched the first scratchproof watch made from hardmetal, the DiaStar 1, and has been known since then as originator of the scratchproof watch.
In 1985, by way of continuing that tradition, high-tech ceramics were first employed by Rado, in the making of scratchproof watches.
The ceramic material is also used as the heat shield for the NASA Space Shuttle and in hip-replacement joints -- because of its sturdy, hygienic surface. Today Rado is global market leader in scratchproof watch design.
Together with research institutes Rado has developed a worldwide unique know-how, which is documented by over 30 international patents.