All4kids has launched a new outlet for children at 20 Lee Road, which has two floors covering 3,500 square feet area.
Ground floor houses exclusive collection of games and toys, including interactive toys for developing children's imagination which teach them basic skills. Outlet also offers garments, footwear, decorations and furnishing.
Also available are party frocks, frilly dresses, winter jackets and nightclothes in various colours and cartoon prints. Footwear includes slippers, sandals, sneakers and so on for kids below six years.
Delightful range for newborns is kept on the first floor, along with branded cosmetics for babies. All4kids is a one-stop shop for kids.
Esbee Exim Pvt Ltd has established a chain of kid stores and toy outlets all over India. Those selling only games and toys are known as 'Toy Story', whereas the ones providing kids stuff and clothes also are named 'All4kids'.
Managing Director Manish Saraf informed the media that firm's goal is developing kids' chain stores and lack of competitors in this field is a big advantage to it.
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